Psychology is a science that allows people to understand the complexities of human behavior. So if you want to invoke a specific type of behavior, this is where you need to turn to for clues....
To talk about Customer Experience (CX), let’s first define it: CX represents the interaction between a business and customer over the course of a relationship, however long. This field has...
Generic emails are a no-no these days. It makes your business sound boring and bland. Aside from this, it just wastes your time, money and efforts. Amp up your email campaigns by personalizing...
To businesses, especially businesses in the B2C segment — loyal customers are more valuable than new customers. Even research has shown that loyal customers are worth up to 10 times the...
Many business owners focus on the acquisition stage of the sales funnel to the exclusion of retention. That’s because people often think of marketing as synonymous with acquisition – the...
