Anastasia Belikova2 August 2018
To talk about Customer Experience (CX), let’s first define it: CX represents the interaction between a business and customer over the course of a relationship, however long. This field has grown in leaps and...
Anastasia Belikova31 July 2018
Generic emails are a no-no these days. It makes your business sound boring and bland. Aside from this, it just wastes your time, money and efforts. Amp up your email campaigns by personalizing each message you send out....
ppcmate26 December 2016
To businesses, especially businesses in the B2C segment — loyal customers are more valuable than new customers. Even research has shown that loyal customers are worth up to 10 times the value of their first...
ppcmate14 December 2016
Many business owners focus on the acquisition stage of the sales funnel to the exclusion of retention. That’s because people often think of marketing as synonymous with acquisition – the act of attracting...
