Content Marketing

family_marketing

‘Fun for the whole family’ does not...

Whoever coined the phrase “fun for the whole family” obviously never had fun — and never had family. Anyone and everyone in a family knows that it’s impossible to come up with one thing that everyone thinks...
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How to understand the value of content and...

Columnist Erika Trautman explains why marketers need to go beyond surface metrics and instead focus on delivering personalized content. For a lot of marketers, managing the content measurement problem is a continuous...
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Is your content stolen? Here’s what you can...

Have you ever had your content stolen? If you have, I can relate. Several years ago during the early days of BKA Content, we had just finished up a comprehensive redesign of our company website. This effort took time,...
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6 small differences between average content...

Any modern business owner or marketer understands the importance of content in today’s marketplace. Whether your business sells physical products in a local corner store or consulting services on a web platform,...
customer_loyalty

3 ways for content marketers to encourage...

This could be the defining year when marketing fully transforms from stagnant strategy to streamlined messaging across multiple platforms. A wealth of emerging tools is enabling marketers to take advantage of new...
visual_marketing_future_geolocation

Visual Marketing and the Future of Geolocation

Even when it’s armed with tools to target a specific consumer group, the majority of today’s advertising is still so general that it’s mostly irrelevant and dated. Case in point: Once I buy a wetsuit on Amazon,...
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Best practices to get more pop-up clicks

The word is, pop-up ads are almost universally hated. In the Asia-Pacific region specifically, HubSpot found that pop-ups are one of the three most disliked forms of advertising, along with telemarketing calls and...