Content Marketing

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5 content marketing goals for massive ROI

Success with content marketing goes well beyond research, writing, and publishing. Measuring the impact of your content marketing is the only way to know that what you’re doing is working. A content strategy with...
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Who should be on your SEO and content marketing...

Want to build your business without a million dollar marketing budget? Most small businesses do more than want that — they need to do it. If you want results without paying too much, two types of marketing rise to...
family_marketing

‘Fun for the whole family’ does not...

Whoever coined the phrase “fun for the whole family” obviously never had fun — and never had family. Anyone and everyone in a family knows that it’s impossible to come up with one thing that everyone thinks...
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How to understand the value of content and...

Columnist Erika Trautman explains why marketers need to go beyond surface metrics and instead focus on delivering personalized content. For a lot of marketers, managing the content measurement problem is a continuous...
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Is your content stolen? Here’s what you can...

Have you ever had your content stolen? If you have, I can relate. Several years ago during the early days of BKA Content, we had just finished up a comprehensive redesign of our company website. This effort took time,...
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6 small differences between average content...

Any modern business owner or marketer understands the importance of content in today’s marketplace. Whether your business sells physical products in a local corner store or consulting services on a web platform,...
customer_loyalty

3 ways for content marketers to encourage...

This could be the defining year when marketing fully transforms from stagnant strategy to streamlined messaging across multiple platforms. A wealth of emerging tools is enabling marketers to take advantage of new...