Small businesses have personality, and that’s why customers love to buy from them and shop locally. So, play up your business’s personality, using social media. In the United States,...
Podcasts have been slowly, but steadily increasing their listening audience. Since 2016 started, 21 percent of Americans 12 years or older have listened to a podcast during the past month. This...
One of the more difficult aspects of bringing a product to market on your own is developing an audience. How will you get your product into the hands of consumers who will benefit from it? How...
Talk to professional online marketers, and they’ll likely tell you about the raw power of social media marketing. Talk to business owners from an older generation, and they’re likely to tell...