Tag : monetisation

monetisation

Monetisation flexibility with ads that fit

Let’s face it: if you’re a mobile publisher, there is a good chance that you rely on ads to monetise your apps. Sure, in-app purchases, subscriptions, and paid installs are coveted, but they are typically only part...
programmatic_advertising

The state of programmatic advertising

Programmatic advertising is growing rapidly, but marketers need to educate themselves on its intricacies and work closely with their media agencies to avoid nasty surprises. Programmatic advertising is accounting for...
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