Interest is surging as technologies to target key account improves and relevant data becomes more accessible. Account-based marketing or ABM is a B2B marketing strategy that aligns sales and...
One of the biggest challenges advertisers and media will face in 2021 is being able to communicate with consumers and transact effectively in a cookie-free world. Lotame , a firm specializing...
Local media organisations are increasingly turning to live blogging not just as a tool to expand content and boost reader engagement but also as a way to directly monetize their sites. Many...
Social media marketing is no longer considered an alternative for companies today; it’s a necessity. With so many organizations vying for the ever-declining attention span of their customers,...
According to Jehil Thakkar, partner, Deloitte India, even as the digital adex is growing at 30% year on year, there is not enough digital advertising revenue for all digital players. Hence,...
A new study from Integral Ad Science (IAS) has noted a potential sea-change in terms of digital advertising, with programmatic desktop display ads in the UK outperforming publisher direct ads...
In the race of converting prospects to potential customers, use of social media has become necessary for all types of businesses. Traditional ways of marketing are time consuming and require you...
In this new year, many company owners and marketers must think of how they can make their businesses more successful. It is also essential to find a way to leverage their social media feeds more...
