4 trends that will mark digital marketing in 2021
One of the biggest challenges advertisers and media will face in 2021 is being able to communicate with consumers and transact effectively in a cookie-free world. Lotame , a firm specializing...
Live blogging: A great way to monetize your news site
Local media organisations are increasingly turning to live blogging not just as a tool to expand content and boost reader engagement but also as a way to directly monetize their sites. Many...
Solving the 10 Most Common Social Media Marketing Challenges
Social media marketing is no longer considered an alternative for companies today; it’s a necessity. With so many organizations vying for the ever-declining attention span of their customers,...
Digital publishers are eyeing commerce for growth. Will it help?
According to Jehil Thakkar, partner, Deloitte India, even as the digital adex is growing at 30% year on year, there is not enough digital advertising revenue for all digital players. Hence,...
Programmatic ad viewability outperforming direct ads for first time, says report
A new study from Integral Ad Science (IAS) has noted a potential sea-change in terms of digital advertising, with programmatic desktop display ads in the UK outperforming publisher direct ads...
Reasons why you should hire a social media practitioner to drive results
In the race of converting prospects to potential customers, use of social media has become necessary for all types of businesses. Traditional ways of marketing are time consuming and require you...
Exclusive Social Media Trends Mostly Will Be In Demand In 2019!
In this new year, many company owners and marketers must think of how they can make their businesses more successful. It is also essential to find a way to leverage their social media feeds more...
