SEO is now ‘search experience optimization’
The last few years, search engines such as Google, Bing, and even Apple, have been upgrading their algorithms and machine learning processes to account for the end-user’s experience. But,...
Social media marketing’s law of double-peak
Over the past few years, social media marketing has shifted a great deal, and we’ve almost reached a point where what works to drive engagement and clicks on a social network one day, may not...
Integrating your digital and offline local marketing campaigns
Even established brands are still pondering how they should allocate their marketing budgets in 2016. One of the biggest mistakes they make is trying to choose between investing in digital or...
From branded content to content brands
When you hear or read the words “content marketing,” what comes to mind? Most would start with the obvious contenders of blog posts, original landing page copy, or whitepapers. That isn’t...
How to improve entrepreneur content marketing
During their first few years running a business, most entrepreneurs are trying to keep their heads above water. When you’re busy landing your first clients, learning ropes, and making...
8 common ways small businesses waste money marketing
I hate seeing money lost to wasted marketing. After talking to hundreds of small business owners, I’ve discovered many inadvertently waste much of their budget on misused or ineffective...
Why your small business must start a blog
For those of you who have never visited a farm before, many of them have a large brick of salt for their animals, called a “salt lick.” A salt lick is exactly what the name implies. It’s a...
3 marketing strategies that will surely sink your startup
Do you like when other people prove you wrong? I think it’s probably safe to say that most people don’t like to be wrong. It’s kind of like the natural aversion to the...
5 tips for leading a strong PPC team
Leading your paid search team to success requires more than just expert PPC knowledge. Columnist Jeff Baum discusses how to be a great SEM team leader. My primary responsibility at Hanapin...
How to connect with your influencers and boost your content marketing reach
If you’re a content marketer still striving to get your content noticed, reaching out to key influencers can be one of the most important steps you’ll take. Besides spreading the word about...
How millennials can master digital marketing
You’ve probably had it up to here with marketing-to-millennial information. The Internet is full of advice on how to capture the eyeballs and wallets of the biggest market demographic in the...
Transfer funds to Bitcoin Wallet for US Customers
By linking your US-based bank account with your Coinbase account, you can buy or sell bitcoin in exchange for USD. You can add your bank account information on the Payment Methods page. Buy...
