Marketing Blog

3 ways for content marketers to encourage consumer loyalty

savvasContent Marketing10/05/2016

This could be the defining year when marketing fully transforms from stagnant strategy to streamlined messaging across multiple platforms. A wealth of emerging tools is enabling marketers to...

Less effective and more expensive: the circle of digital marketing life

savvasDigital Marketing10/05/2016

How can your email campaigns get an 88% open rate and a 68% click-through rate? There’s only one way I know: build a time machine and send them in 2003. A colleague at Croud cited those...

Visual Marketing and the Future of Geolocation

savvasContent Marketing09/05/2016

Even when it’s armed with tools to target a specific consumer group, the majority of today’s advertising is still so general that it’s mostly irrelevant and dated. Case in point: Once I...

5 marketing tips for reaching the DIY generation

savvasInfluencer Marketing06/05/2016

Did Pinterest create a culture of do-it-yourselfers, or did the DIY nation create Pinterest? The answer may not be certain, but we do know that a lot of customers love to do things on their own....

Five ways to slash ad spend and achieve results right now

savvasPay-Per-Click05/05/2016

You know what’s great about PPC? Even when your account is in the dumps, you can make small changes that can have a big impact on its performance and your ad spend. And sometimes all it takes...

How to market in challenging industries

savvasDigital Marketing05/05/2016

You have done your homework. You know what you’re selling. You know what your brand is. You know who you’re selling to. You know pretty much everything there is to know about your product,...

The #1 reason why position #1 doesn’t matter

savvasSEO & SEM04/05/2016

As the layout of search engine results pages continues to change and evolve, columnist Rachel Lindteigen notes that being the top result may not be as important as it used to be. That’s...

Three research-driven PPC tips for the automotive industry

savvasPay-Per-Click04/05/2016

If you’re an automaker or car dealer, 2016 should be a good year for sales. Intensive research conducted by my data scientist colleagues at Bing Ads shows that digital media, especially...

Finding the right images for your blog

savvasBlogging, SEO & SEM03/05/2016

From an SEO perspective, the text on your blog is most important. However, images for blogs are really important in getting your audience to read your post. A post with a nice photo or...

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6 facts about the human brain: how to leverage it for marketing success

savvasInfluencer Marketing03/05/2016

The first step to getting the right message across to your audience is by knowing how their brain processes information. The human brain is highly complex but, with a little understanding, you...

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