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Influencer Marketing

3 reasons why influencer marketing produces...

Still on the fence about influencer marketing? It’s time to join the trend. Interest in influencer marketing is at an all-time high, and there is no sign of it slowing down. My agency is being inundated with...
programmatic-media-bying

Programmatic media buying has changed digital...

In South Africa, generally the level of knowledge of what programmatic media buying is, is low. The problem with this, is that programmatic isn’t going away. In fact, it’s growing. Globally programmatic...
brand-visibility

7 shortcuts to build early visibility for your...

The central problem with visibility isn’t awareness of its importance; it’s finding the cash to pay for it. Visibility is everything when you’re trying to build a company from the ground up. Visibility...
Pay Per Click Flat Concept for Web Marketing. Vector Illustratio

Why you need to bid on your brand in PPC

Among most PPC pros, bidding on brand is an accepted practice. Still, some clients (and maybe even some PPC pros), continue to resist it. The most common reason I’ve encountered for not bidding on brand is the...
native-advertising

Eight steps to use native advertising effectively

LONDON: Native advertising offers real benefits for both consumers and marketers as long as it is developed and deployed correctly – and eight critical elements underpin campaign success, according to a leading...
blog-headlines

How to write blog headlines that drive search...

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages. But you could be the best writer and still not attract qualified readers...
native-advertising-success

Native advertising success: less talk about you,...

As more platforms arise enabling further native advertising options and iterations, marketers need to get more active and educate themselves on the value and opportunity it presents. By Vijay Solanki. The explosion of...
content-marketing-strategy

4 simple steps to creating an effective content...

If you do content marketing, I’d be willing to bet you don’t have a documented content marketing strategy. The bad part is, your lack of a strategy is probably hurting your content marketing more than you know. One...
grow-small-business

How to grow a small business with top

Looking to make your small business a success? Here are some important budgeting tips and digital advertising trends that could be integral to your future. If you’ve got a small business, naturally you want to...
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