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mobile_native_advertising

A guide to monetizing apps using mobile native...

The pace of innovation in mobile advertising has never been greater. While we have seen significant gains over the last few years, today, the industry is benefiting from the convergence of three areas – native...
business_stopped_growing

Has your business stopped growing? Here’s...

There are four big reasons businesses stall out. It happened to me. Has your business ever stalled out and simply stopped growing? It happened to me. Early on in my career as an entrepreneur, I couldn’t figure...
preventing_mobile_fraud

Preventing fraud in mobile advertising

In today’s mobile-first world, brands and marketers are becoming increasingly worried about fraud, especially when it comes to mobile ads and analyzing performance metrics. In fact, 78 percent of brand marketers cite...
piggy bank

Maximise ROAS with These Tips

I’m sure anyone reading this article is either keen to create a new campaign or renew an existing one. Squeezing the pennies out of an advertising campaign is no simple feat, so here are some the things that you...
growth_marketing

How a growth marketing mindset can help drive...

ClickZ’s August 2017 webcast The Growth Marketing Mindset: Using Data to Drive Engagement, hosted last week and now available on-demand, looks at the key components of a successful growth marketing strategy. The...
digital_publishers

6 strategies smart digital publishers use to...

Content monetization platforms are tricky. Finding the best one for your digital publication can be a challenge if you don’t know what you need. Content monetization platforms are tricky. Finding the best one for your...
Content-Promotion-Strategies

Content promotion strategies: The shortcut to...

Content Promotion Strategies: The Shortcut to Traffic Why Content Promotion? Content marketing is a frustrating business. Not only is it time-consuming, but there’s also a lot of conflict regarding best...
content_marketing_campaigns

7 steps to start your first content-marketing...

You’ve heard about all the amazing benefits of content marketing. You want to jump in. But . . . how? Here’s how. By now, you’ve heard about all the amazing benefits of content marketing. You know that...
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