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monetisation

Monetisation flexibility with ads that fit

Let’s face it: if you’re a mobile publisher, there is a good chance that you rely on ads to monetise your apps. Sure, in-app purchases, subscriptions, and paid installs are coveted, but they are typically only part...
publicity

5 steps for acing your media outreach

I often coach small business owners on the importance of approaching media the right way. But approaching the media the right way is only one part of the big picture. You’ll also need to be prepared so that you can...
ppcmate_update-850x350

Source Sampling Upgraded

Source sampling helps to get advertised on more websites or apps.  You can select how many impressions to receive per source. For example you can receive only 100 impressions per publisher_id per 24 hours. Available...
maximize_performance

4 tips to maximize content marketing performance

Many SEOs are turning to content marketing to replace or supplement their link-building efforts, but consumers think most of this content is clutter. How do you stand out? Columnist David Freeman has some advice. Links...
influencer_marketing

10 telling examples of the power of B2B...

Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns spanning a variety...
evolving_social_media

The evolving role of social media in ecommerce

As social media and ecommerce become increasingly enmeshed in our lives, the opportunities for them to interact with and bolster each other are innumerable, considering that the average person spends around an hour...
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