Just like any other activity powered by technology, the digital ecosystem is also evolving with each passing day. There are fresh platforms and unique techniques that change the trends of online marketing every day. Today, brands need a lot more than an essential website or a Facebook page to create brand awareness and promote their products and services online. To generate leads and bring profits for the company, brands have to leverage new platforms while keeping the basics of marketing in mind. When brands are in a competitive and crowded niche, brands will have to make extra effort to make the product stand out from the pack to thrive.
The mobile application is one such niche where owners and developers have to work hard to get more downloads. To promote their mobile application in 2020, there are some marketing techniques that brands need to focus on to get recognition and monetize the app effectively.
Involve with Influencers
Influencer marketing is where a renowned online personality or celebrity shares something to their followers and encourages them to try something. 70% of teenagers trust influencers more than traditional celebrities. And 40% of users purchased something after an influencer from Instagram, Facebook, or Twitter recommended something. Influencer marketing top-gun marketing technique that all the brands should leverage in the coming time.
Brands are also aspiring to invest more in influencer marketing to get better results. 22% of marketers’ influencer marketing is a powerful tool right now for customer acquisition. Based on the niche of their mobile app, brands can collaborate with relevant influencers. The challenge lies in finding relevant influencers whose audience is the same as the application’s targeted customers. Brands can use relevant platforms and influencer marketing websites to find out reliable social media influencers to promote their mobile application. Try to find people who have a strong voice in the industry of the app. Suppose an app is providing health and fitness solutions, so the brand can find popular gym or healthcare influencers on Instagram or YouTube to promote the app. Brands can also run contests with an influencer.
The contest will not only give their app brand awareness but also increase downloads. Because the influencer is going to publish a post, mention their app, and encourage followers to follow the app’s social media account and download the mobile application. This way, they are not only getting more social media audience but getting unique downloads. Plus, collaborating with popular social media accounts gives their app recognition and popularity.
Videos work Well
Texts and images still have the power to convince people and encourage them to try a product or service. For mobile application marketing, brands can still go ahead with blogging and social media marketing to monetize their app. Having said that, brands also have to ensure which content format that their users are most engaging with. Vide is the accessible format of content right now, and it also performs better on social media channels. Videos can help brands convey their message more attractively and effectively. Videos give brands the space to deliver intended messages with unlimited creativity. Plus, brands can get creative storytelling capability by informing, entertaining, pursuing, and converting their audience through a video.
Videos from existing customers or an influencer using or mentioning their application goes a long way. Brands can also share demonstration videos of the mobile app and show people how they can get maximum benefits through their application. Then, brands can promote this video through Google and Facebook ads to reach maximum people and build more audience. Videos are the powerhouse of content as they can be repurposed on different channels and dominate the performance.
Provide Incentives to Customers
If brands can make an existing customer their brand ambassador, brands get more users to download and use their application. In return, brands can provide an incentive to that user. Brands can send push notifications or email to encourage their existing customers to share their applications on their personal social media profiles. Brands have to provide a dedicated link to each user who will share that link on their personal social media profiles. That URL will have a tracker, and for every successful signup or purchase from that, the link will give a special offer aur incentive to that particular user. This way, brands get a lot of social media coverage, more downloads, and customers by giving incentives to their customers. But ensure that brands are providing something invaluable to their customers. The value from brands must be enticing enough to make people promote their app.
Leverage the Power of AR and VR
Augmented reality and virtual reality are the dominant technologies. These technologies heavily influence the ongoing landscape as they provide next-level user experience to customers. Plus, leveraging these technologies for promoting apps can allow applications to tell a story more convincingly and dynamically. Brands can create an immersive virtual environment for their targeted customer and provide them memorable user experience. App owners must think to implement AR and VR in their app to enable next-level user experience for their customers. Especially apps like mobile games, navigation, and shopping can leverage these technologies.
Voice Search Will be Huge
Thanks to the successful implementation of neural networks and artificial intelligence, search engines, and online platforms can comprehend the voice of the users and provide accurate solutions. Now, users no longer have to type what they want in search engines or any other platform. They can just speak, and the platform can respond with accurate information and solutions. Plus, smart speakers like Google Home and Alexa have made this voice search implementation more effective.
The number of voice search queries is increasing each passing day. As per a fact, half of the online searches will be voice by 2020, and that is huge. To make their application stand out from the pack, optimize their application listing on iOS and Android for voice search.
Going Omnichannel is the Key
Today, only social media can no longer help brands get more downloads and conversion for their mobile application. Their mobile application has to be present on leading channels at the right time and in the right way to deliver the message to customers. Along with social media, brands have to proactively leverage marketing channels like email, PPC influencer, podcast, webinar to get maximum brand coverage for their mobile application. Their mobile application should also have a dedicated website that has to be responsive to smartphones and tablets.
Brands cannot merely list their mobile application on the App Store or Play Store and expect to get download automatically. Brands also need a website to have a dynamic identity for their app.
Chatbots have the power to make their business available 24 by 7. Users can visit their business online at any time, and there will be someone who is there to assist their questions. Chatbot marketing can unleash the power of custom communication and generate a ton of leads, period. Chatbots can help their app break the ice and connect directly with their targeted customers. Currently, these chatbots are powered by artificial intelligence and machine learning. Therefore, they can instantly comprehend what users want and provide relevant suggestions accordingly.
Moreover, due to neural networks and machine learning capability, these chatbots can understand the intent behind the search and optimize their responses to provide a personalized user experience. These chatbots also log the communication with the customer, so brands get a goldmine of insights of users’ mindset to use them as inputs for developing their future advertising campaigns. Therefore, it is vital to implement a chatbot on their website and in the application. Brands can utilize chatbot power for smooth customer onboarding and demonstration of their mobile app.
So, here are the top mobile app marketing trends of 2020. I hope brands now know how brands can leverage these trending marketing techniques in 2020 to get more for their app. Let us know how brands are planning to implement these tips. If brands have any questions, let me know in the comments.