Internet Marketing News


The Online Shopper’s Saga

Online shopping revenue will almost double in 2017 as compared to what it was in 2012.

This means folks are becoming increasingly comfortable with ordering online.

But did you know due to shopping carts abandon, online retailers are not making as much money as they should!

Yes, nearly a quarter of shoppers who abandon their carts without purchasing do so because they find the checkout process confusing or have concerns about payment security.

The infographic below also gives you a few pointers on what makes a strong and reliable payment gateway, so you should check it out to see whether there are certain improvements you’ve missed and that you could implement. So stop making guesses, and start taking informed decisions!

Source: Total Processing

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