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Tag : social media

marketing_authenticity

Don’t get too fancy in your marketing...

When building a messaging strategy, the first question young startups typically asks themselves is, What do my customers want? In the digital-first world that we live in today, consumers value authenticity more than...
digital_world

Advertising in the digital world

Advertising on the internet is now bigger than on TV and is growing fast. Many businesses are jumping on the internet and social media bandwagon to hawk their wares, or just to build brand awareness. Some advice for...
social_media_next_level

4 easy ways to take social media marketing to the...

In an ever-changing social marketplace, how can brands can keep up? Columnist Dayle Hall shares four ways to help your brand unlock the power of social. What should brands be thinking about in the second half of the...
Content-Promotion-Strategies

Content promotion strategies: The shortcut to...

Content Promotion Strategies: The Shortcut to Traffic Why Content Promotion? Content marketing is a frustrating business. Not only is it time-consuming, but there’s also a lot of conflict regarding best...
social_media_loyal

6 tips to build a loyal fan base in social media

If you want your social media marketing to be effective, you need active, engaged, and loyal followers. Social media follower counts are a distraction. Don’t focus on this. Brand loyalty is what really matters. This...
off-page-seo

How to achieve off the charts off-page SEO that...

When you think about improving your SEO, what’s the first thing that comes to mind? Maybe you think of rewriting your web copy to rank better for certain keywords, churning out new posts for your blog, or making sure...
Search Engine Optimization For Business

The 7 pieces of a successful SEO starter kit

Okay, so you’re interested in search engine optimization (SEO), but like most newcomers, you’re intimidated by the perceived complexity of the field. To be sure, there are hundreds of independent variables...
mobile_advertising

The state of mobile advertising

The likes of Facebook, Google and Snap are driving the rapid growth of mobile advertising, which includes social, video, search and programmatic. Here’s a look at the state of mobile advertising, based on industry...
digital_marketing_best_case

The best case for digital marketing

I don’t watch much cable TV any more. With all the streaming content available and the ability to subscribe directly to channels and shows I like, I gave up my relationship with cable a long time ago. Imagine my...
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