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Tag : Small Business

word-of-mouth-marketing

5 ways to generate word-of-mouth as a Small...

Ninety-two percent of consumers trust referrals from people they know, and 77 percent of consumers are more likely to buy a new product when learning about it from friends or family. Humans rely on their network to make...
mobile_small_business

Reasons small business need to go mobile In 2017

When mobile websites started to gain traction just a few years ago, they were the cutting edge. The idea of a website that displayed perfectly on Smart devices with no pinching, zooming, or re-sizing necessary was a...
publicity

5 steps for acing your media outreach

I often coach small business owners on the importance of approaching media the right way. But approaching the media the right way is only one part of the big picture. You’ll also need to be prepared so that you can...
ppc_skepticals

PPC skeptics: Are you one of these 6 types?

You may have your reasons for being unsure about paid search advertising, but columnist Pauline Jakober hopes to rid you of your skepticism. There are still a great many businesses that aren’t advertising...
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