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Tag : seo

seo-proof

How to future-proof your SEO for 2018

We’re (frighteningly!) almost to the end of the year, and with just a couple of weeks left in December, it’s time to start preparing for what SEO might look like in 2018. A little while ago, we highlighted...
programmatic-advertising

10 signs that programmatic advertising is...

If you read the press you’d be forgiven for thinking programmatic advertising is in decline. But for all the noise about brand safety, viewability, fraud and kickbacks – programmatic is maturing fast. A range of...
branded-content

Why branded content is essential to advertising...

As an advertiser, you’ve probably seen the word native somewhere. There seems to be a cloud of unknown surrounding what native advertising is in the digital age and how it can work for any business. To be concise,...
Guest-Blogging

Finding high-quality guest blogging opportunities

Although Google’s former Distinguished Engineer Matt Cutts declared guest blogging “dead” in 2014, it’s honestly more alive than ever today. Modern marketers understand the benefits of using guest...
Pay Per Click Flat Concept for Web Marketing. Vector Illustratio

Why you need to bid on your brand in PPC

Among most PPC pros, bidding on brand is an accepted practice. Still, some clients (and maybe even some PPC pros), continue to resist it. The most common reason I’ve encountered for not bidding on brand is the...
digital_world

Advertising in the digital world

Advertising on the internet is now bigger than on TV and is growing fast. Many businesses are jumping on the internet and social media bandwagon to hawk their wares, or just to build brand awareness. Some advice for...
improve_marketing

How to train your creativity & improve your...

Ever find yourself staring at the wall trying desperately to come up with ideas for a new content piece or publicity (read “link”) campaign and drawing a blank? Me too. All. The. Time. I liked to think I was quite...
Workplace, Man working on the laptop

7 more tips to improve your content creation

The rise of content marketing has made content creation a key focus for businesses, and the issue of how to improve their content and its performance is at the forefront of many marketers’ minds. At the Summit on...
Search Engine Optimization For Business

The 7 pieces of a successful SEO starter kit

Okay, so you’re interested in search engine optimization (SEO), but like most newcomers, you’re intimidated by the perceived complexity of the field. To be sure, there are hundreds of independent variables...
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