Tag : seo

Search Engine Optimization For Business

The 7 pieces of a successful SEO starter kit

Okay, so you’re interested in search engine optimization (SEO), but like most newcomers, you’re intimidated by the perceived complexity of the field. To be sure, there are hundreds of independent variables...
mobile_design

How to optimize your mobile design for search

OK. You have that perfect idea for a service website or blog and want to start development. You know it’s unique and will offer something different — along with copious amounts of value for users. Don’t rush into...
maximize_performance

4 tips to maximize content marketing performance

Many SEOs are turning to content marketing to replace or supplement their link-building efforts, but consumers think most of this content is clutter. How do you stand out? Columnist David Freeman has some advice. Links...
organic_traffic

Content marketers: Organic traffic is the key...

Content ROI remains one of the biggest struggles for marketers. Usually that’s because marketers are creating content with no greater business goals or objectives in mind beyond creating more content to generate...
combine_ppc_seo

Combine PPC & SEO for search marketing...

Throughout my time working in search marketing, one question inevitably comes up when pitching a new client: “Should we focus more on SEO or PPC?” Consider that question for a moment. Organic or paid search —...
fail_attract-customers_online

Why businesses fail to attract clients online

The Internet is one of the greatest tools available to professionals these days. Businesses can use the Web to grow and prosper. This is so obvious that you don’t even need to make the case anymore. The obviousness of...
scary_seo_wrongs

It’s scary how many ways SEO can go wrong

In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that you can be spared this fate. We’ve all had those moments of...
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