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Tag : roi

roi

The ROI of recommendation engines for marketing

Recommendation engines are a powerful tool for Amazon, Netflix and more. Columnist Daniel Faggella takes a look at the benefits of recommendation engines and explains why marketers should be paying attention....
Influencer Marketing

3 reasons why influencer marketing produces...

Still on the fence about influencer marketing? It’s time to join the trend. Interest in influencer marketing is at an all-time high, and there is no sign of it slowing down. My agency is being inundated with...
native-advertising

Eight steps to use native advertising effectively

LONDON: Native advertising offers real benefits for both consumers and marketers as long as it is developed and deployed correctly – and eight critical elements underpin campaign success, according to a leading...
roi_boost

Remove the guesswork from growth with these 4...

Don’t rely on your gut instinct when it comes to marketing — the more data you have, the better decisions you and your employees can make. Mike Tyson once said that everyone has a plan until they get punched...
piggy bank

Maximise ROAS with These Tips

I’m sure anyone reading this article is either keen to create a new campaign or renew an existing one. Squeezing the pennies out of an advertising campaign is no simple feat, so here are some the things that you...
Business Strategy

11 creative uses of augmented reality in...

Augmented reality is quickly becoming one of the hottest trends in the marketing and advertising industries, recognized as an innovative and creative way of connecting with customers and increasing engagement. The...
ecommerce_5_ways

5 ways to optimize your ecommerce campaigns

When investing money, the goal is to get a higher return than what you invested. If you do not know how to properly optimize your campaigns, then you won’t get the best ROI possible. Knowing how to properly calculate...
social_media_roi

How to measure the ROI of social media campaigns

What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them? Ever since social networks showed up in our lives, there has...
content_marketing

How much should you invest in content marketing?

Some entrepreneurs are reluctant to invest anything at all until they know a particular strategy will work. That’s not smart. Content marketing is a powerful marketing strategy for attracting new traffic, building...
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