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Tag : roi

roi_boost

Remove the guesswork from growth with these 4...

Don’t rely on your gut instinct when it comes to marketing — the more data you have, the better decisions you and your employees can make. Mike Tyson once said that everyone has a plan until they get punched...
piggy bank

Maximise ROAS with These Tips

I’m sure anyone reading this article is either keen to create a new campaign or renew an existing one. Squeezing the pennies out of an advertising campaign is no simple feat, so here are some the things that you...
Business Strategy

11 creative uses of augmented reality in...

Augmented reality is quickly becoming one of the hottest trends in the marketing and advertising industries, recognized as an innovative and creative way of connecting with customers and increasing engagement. The...
ecommerce_5_ways

5 ways to optimize your ecommerce campaigns

When investing money, the goal is to get a higher return than what you invested. If you do not know how to properly optimize your campaigns, then you won’t get the best ROI possible. Knowing how to properly calculate...
social_media_roi

How to measure the ROI of social media campaigns

What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them? Ever since social networks showed up in our lives, there has...
content_marketing

How much should you invest in content marketing?

Some entrepreneurs are reluctant to invest anything at all until they know a particular strategy will work. That’s not smart. Content marketing is a powerful marketing strategy for attracting new traffic, building...
display_advertising

Why it’s more vital than ever to get display...

As marketers continue to push for better ad transparency, columnist James Collins explains why now, more than ever, you need to be able to understand the true value of your display marketing. A recent study from the...
content_types

7 content types that gain the most engagement...

What type of content should you create? Answering this question can, at times, be stupefyingly difficult. The world of content today is crazy, with volume (literally) growing by the second. The content opportunities...
roi red word on concept compass

3 ways to achieve premium ROI from programmatic...

ROI: These three simple letters often turn into four-letter words in marketing departments and agencies. ROI is either invisible or just, well, not good. Programmatic advertising is often associated with the latter. To...
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