Tag : roi

Business Strategy

11 creative uses of augmented reality in...

Augmented reality is quickly becoming one of the hottest trends in the marketing and advertising industries, recognized as an innovative and creative way of connecting with customers and increasing engagement. The...
ecommerce_5_ways

5 ways to optimize your ecommerce campaigns

When investing money, the goal is to get a higher return than what you invested. If you do not know how to properly optimize your campaigns, then you won’t get the best ROI possible. Knowing how to properly calculate...
social_media_roi

How to measure the ROI of social media campaigns

What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them? Ever since social networks showed up in our lives, there has...
content_marketing

How much should you invest in content marketing?

Some entrepreneurs are reluctant to invest anything at all until they know a particular strategy will work. That’s not smart. Content marketing is a powerful marketing strategy for attracting new traffic, building...
content_types

7 content types that gain the most engagement...

What type of content should you create? Answering this question can, at times, be stupefyingly difficult. The world of content today is crazy, with volume (literally) growing by the second. The content opportunities...
organic_traffic

Content marketers: Organic traffic is the key...

Content ROI remains one of the biggest struggles for marketers. Usually that’s because marketers are creating content with no greater business goals or objectives in mind beyond creating more content to generate...
mobile_advertising

Six tips to capitalise on the rise of mobile...

The quest for transparency is paying dividends for mobile marketers. Following the investment in making measurement improvements, mobile is now the star player in the Australian advertising game. Online advertising...
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