Tag : roi

content_marketing

How much should you invest in content marketing?

Some entrepreneurs are reluctant to invest anything at all until they know a particular strategy will work. That’s not smart. Content marketing is a powerful marketing strategy for attracting new traffic, building...
content_types

7 content types that gain the most engagement...

What type of content should you create? Answering this question can, at times, be stupefyingly difficult. The world of content today is crazy, with volume (literally) growing by the second. The content opportunities...
organic_traffic

Content marketers: Organic traffic is the key...

Content ROI remains one of the biggest struggles for marketers. Usually that’s because marketers are creating content with no greater business goals or objectives in mind beyond creating more content to generate...
mobile_advertising

Six tips to capitalise on the rise of mobile...

The quest for transparency is paying dividends for mobile marketers. Following the investment in making measurement improvements, mobile is now the star player in the Australian advertising game. Online advertising...
video_content

The top 7 trends in corporate video content

We live in a visual society and, increasingly, a video society. The corporate world knows this, and is leveraging video for uses other than just branding or marketing. Video is now often used to communicate important...
fix_problem

Fixing the ROI problem with influencer marketing

Influencer marketing has been a buzzword in public relations, sales and marketing for some time now. Its durability is a testament to its potential power to drive engagements and sales. But it’s also a testament to...
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