Recommendation engines are a powerful tool for Amazon, Netflix and more. Columnist Daniel Faggella takes a look at the benefits of recommendation engines and explains why marketers should be paying attention....
Still on the fence about influencer marketing? It’s time to join the trend. Interest in influencer marketing is at an all-time high, and there is no sign of it slowing down. My agency is being inundated with...
Don’t rely on your gut instinct when it comes to marketing — the more data you have, the better decisions you and your employees can make. Mike Tyson once said that everyone has a plan until they get punched...
What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them? Ever since social networks showed up in our lives, there has...
