Tag : publicity

word-of-mouth-marketing

5 ways to generate word-of-mouth as a Small...

Ninety-two percent of consumers trust referrals from people they know, and 77 percent of consumers are more likely to buy a new product when learning about it from friends or family. Humans rely on their network to make...
publicity

5 steps for acing your media outreach

I often coach small business owners on the importance of approaching media the right way. But approaching the media the right way is only one part of the big picture. You’ll also need to be prepared so that you can...
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