Tag : programmatic

09.04.18 EN main

Holistic search strategy: 5 ways to prioritize...

We often speak about benefits of holistically looking at natural and paid search performance. After all, anyone outside of the search industry may not even become aware of the difference in natural and paid results in...
15.01.18 main

Engagement is more important than viewability for...

Measurement in digital advertising is getting savvier as Jon Mew, chief executive of IAB UK, recently explained: “Marketers are moving away from generic KPIs into what really matters – effectiveness, or the impact...
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Native advertising grows up fast, shedding its...

It was five years ago next month, soon after native advertising had burst on the digital scene, that the Federal Trade Commission took note and convened a hearing on whether the genre was deceptive, regularly disguised...
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10 signs that programmatic advertising is...

If you read the press you’d be forgiven for thinking programmatic advertising is in decline. But for all the noise about brand safety, viewability, fraud and kickbacks – programmatic is maturing fast. A range of...
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How programmatic video marketing makes consumers...

Video formats have never been more sophisticated, providing new opportunities for consumer attraction, engagement, and optimization As programmatic spending continues to rise through 2017, video accounts for a healthy...
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The rise of native programmatic advertising

This year, native advertising is beginning to grow at a rapid rate against programmatic by 36%. Although non-social native advertising slides in at the biggest segment of digital advertising at 58%, native advertising...
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Exploring the opportunities in programmatic...

Programmatic advertising has taken the Web by storm with its influence, impact and popularity growing among ’Net enterprises as a means to accelerate success. As a result, now is the time to explore the opportunity...
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The state of mobile advertising

The likes of Facebook, Google and Snap are driving the rapid growth of mobile advertising, which includes social, video, search and programmatic. Here’s a look at the state of mobile advertising, based on industry...
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Top tips to help protect your brand online

With the steady increase in extremist content, fake news, and brand advertising appearing next to unsavoury content, brand safety has now been thrust fully into the limelight. The immediacy of social media makes it far...