Tag : ppc campaigns

supercharge_ppc_tactics

Supercharge your PPC campaigns with these tactics

The online advertising universe is constantly evolving. With innovations in digital advertising happening all the time, it can be challenging to maintain high performance and stay competitive without a constant pulse on...
ppc_campaigns

How to start making profits from PPC campaigns

Ask any advertiser if their PPC cost is too high, and you will most likely get a resounding, “Yes!” The cost per click is a result of an auction. The number of advertising slots in Google is limited. Advertisers,...
ppc_marketing

How should your ad budget impact campaign...

Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can make ROAS projections based on budget reallocation. Everyone...
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