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Tag : Video

How Video Marketing Benefits Digital Brands

How Video Marketing Benefits Digital Brands

If our marketing ancestors were still around, they’d be scoffing at how easy we have it. They’d say, “Back in my day, we didn’t walk around with video cameras in our pockets. And, even if we did have a camera to...
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How effective is mobile advertising?

How the research was conducted The study was conducted with Swedish firm Brand Metrics to determine the efficacy of the mobile channel in promoting brand lift – and how to optimise advertising within it. The mobile...