Get started with affiliate marketing in 8 basic steps
If you are someone who likes talking about products that you normally use, affiliate marketing is a fantastic way for you to earn some side
pay per click
The latest trends and news for digital marketers.
LTV vs. CPA: which metric matters most?
When running PPC campaigns or investing precious cash flow into SEO to scale a business, most people are (hopefully) primarily concerned with two things: Lifetime
Top 10 copywriting tips to improve your PPC ads
Running PPC ads can be extremely profitable – or it can be a waste of time. What makes the difference? Much of it has to
SEO vs. PPC: which channel is right for you?
It’s one of the most common questions asked by stakeholders for small-to-medium businesses. “Which is better for my brand in the long run, SEO or
15 PPC pro tips for writing text ads
While every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are prospects’ first
3 tips to get quality sales leads from your site
Many websites are set up with the primary goal of driving traffic and attracting as many new prospects as possible to visit the site. Most
Top 10 Reasons to Use Paid Search Marketing
With so many consumers flocking to the Internet to find information, read reviews and to ultimately buy something, it is more important than ever that
How to reverse-engineer your online advertising strategy
Online advertising experts love to talk about the importance of matching your landing page content to your ads. And you’ll get no argument from me
Why you need to bid on your brand in PPC
Among most PPC pros, bidding on brand is an accepted practice. Still, some clients (and maybe even some PPC pros), continue to resist it. The
