Tag : pay per click

06.04.18 EN main

LTV vs. CPA: which metric matters most?

When running PPC campaigns or investing precious cash flow into SEO to scale a business, most people are (hopefully) primarily concerned with two things: Lifetime value (LTV) and cost per acquisition (CPA). If your main...
16.03.18 EN main

Top 10 copywriting tips to improve your PPC ads

Running PPC ads can be extremely profitable – or it can be a waste of time. What makes the difference? Much of it has to do with your ad text. Writing great copy for PPC ads is trickier than it might seem at first....
05.02.18 EN main

SEO vs. PPC: which channel is right for you?

It’s one of the most common questions asked by stakeholders for small-to-medium businesses. “Which is better for my brand in the long run, SEO or PPC?” The answer to this question isn’t simple, but it’s worth...
24.01.18 EN main

15 PPC pro tips for writing text ads

While every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are prospects’ first introduction to your brand — and we all know how important first...
23.01.2018 EN main

3 tips to get quality sales leads from your site

Many websites are set up with the primary goal of driving traffic and attracting as many new prospects as possible to visit the site. Most companies believe that more traffic and more leads are always a good thing; they...
10.01.08 main

Top 10 Reasons to Use Paid Search Marketing

With so many consumers flocking to the Internet to find information, read reviews and to ultimately buy something, it is more important than ever that your business is easy to find online. Poor exposure, or worse, no...
08.01.2018

How to reverse-engineer your online advertising...

Online advertising experts love to talk about the importance of matching your landing page content to your ads. And you’ll get no argument from me — it’s a great way to improve the performance of your online...
Pay Per Click Flat Concept for Web Marketing. Vector Illustratio

Why you need to bid on your brand in PPC

Among most PPC pros, bidding on brand is an accepted practice. Still, some clients (and maybe even some PPC pros), continue to resist it. The most common reason I’ve encountered for not bidding on brand is the...
ppc_big_advertisers

How to compete against big advertisers in PPC

It isn’t easy to compete against big brand advertisers in PPC. They have deep pockets, large in-house marketing teams, and contracts with high-priced ad agencies. As a smaller competitor, you might conclude that the...