Tag : online ads

ppcmate-carrier-available-on-pop-traffic

Carrier targeting now available for Pop up...

Carrier targeting allows you to deliver your ads to users subscribed to specific carriers and often in the same time those on WiFi. To enable this option go to Pop up/Pop under/Interstitial campaign type –>...
personal brand 1

How to create a personal brand in the digital...

For a while, the term “personal brand” has become very popular, and many of us wonder how to create a personal brand. But do you know what it means? And above all, what tools do you have at your disposal to...
ppcmate-push-notifications-new-traffic-type

Push-notifications traffic is available now!

We are happy to announce the launch of new ad format – Push-notifications. Available for both desktop and mobile.   What are push notifications? Push Notifications are clickable pop-up messages that appear on the...
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Forget me not: 3 steps to make your PPC ads more...

What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we’re exposed to every day? Have the memorable ad creators simply struck it lucky? Have the...
11.08.18 EN main

How local languages should influence your search...

A simple online search and a quick scroll of Wikipedia can give anyone a good idea of what the core language(s) of any markets are.  In most cases it can be assumed that the main official language(s) would be the key...
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How images affect your CTR & conversion

CTR and conversion rates are two of the most important metrics you should be measuring for your business. They’re both about getting users onto your website and then getting them to make a purchase — both having a...
Businessman drawing E-mails concept

Email marketing and online advertising – the...

Being a marketer is tough. From identifying the different sources for capturing prospects and onboarding them to nurturing and motiving them to convert, a marketer needs to jump through a lot of hoops to win a loyal...
25.06.18 EN main

How to transfer insights from search to social...

When running paid campaigns on both search and social, it’s imperative to take all learnings from each channel and apply them to the other. This allows you to take an holistic view of your marketing efforts and...
PPC

Six tips for effective PPC advertising

Every client is different. While some request incredibly granular search ads, others leave it up to their agency’s discretion. Typically, though, most clients who come to my agency, LSEO, have experienced the same...