E-commerce continues to grow globally at an impressive pace, with projections indicating e-commerce businesses acquiring a market share of 17.5% of global retail sales by 2021. However, as...
97% of consumers search online to find local businesses and 87% of shoppers begin product searches on digital channels. Having a well-established digital marketing strategy is critical for any...
With the explosion of digital channels, marketers are expected to convey an image of omnipresence. On one hand, this is great for smaller businesses as they have the chance to reach more...
With another year ending, it’s time to revisit some of your company’s digital marketing performance. Pay-per-click or PPC ads still dominate online advertising techniques, and that won’t...
Why should businesses increase their investment in digital marketing? The answer is not unlike the reply the notorious Willie Sutton allegedly gave when asked why he robbed banks: “That’s...
Carrier targeting allows you to deliver your ads to users subscribed to specific carriers and often in the same time those on WiFi. To enable this option go to Pop up/Pop under/Interstitial...
For a while, the term “personal brand” has become very popular, and many of us wonder how to create a personal brand. But do you know what it means? And above all, what tools do you...
We are happy to announce the launch of new ad format – Push-notifications. Available for both desktop and mobile. What are push notifications? Push Notifications are clickable pop-up...
What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we’re exposed to every day? Have the memorable ad creators simply...
A simple online search and a quick scroll of Wikipedia can give anyone a good idea of what the core language(s) of any markets are. In most cases it can be assumed that the main official...
CTR and conversion rates are two of the most important metrics you should be measuring for your business. They’re both about getting users onto your website and then getting them to make a...
Being a marketer is tough. From identifying the different sources for capturing prospects and onboarding them to nurturing and motiving them to convert, a marketer needs to jump through a lot of...
When running paid campaigns on both search and social, it’s imperative to take all learnings from each channel and apply them to the other. This allows you to take an holistic view of your...
Every client is different. While some request incredibly granular search ads, others leave it up to their agency’s discretion. Typically, though, most clients who come to my agency, LSEO, have...
In 2017, it was predicted that $92.4billion would be spent globally on paid search. This figure has grown year-over-year, proving its effectiveness as a platform that advertisers are...
PPC and search marketing are both vital to a company’s success. So, it’s amazing to see the mistakes that so many brands still make today. AdWords has added tools like upgraded URLs to make...
Programmatic Advertising is the latest buzzword in the advertising ecosystem. Advertisers are going ga-ga over programmatic advertising. And why not! Considering the host of benefits, it brings...
Digital channels are dominating the advertising market. As the landscape expands, new avenues for distribution and, ultimately, new challenges are constantly presented. What role will artificial...
If you are someone who likes talking about products that you normally use, affiliate marketing is a fantastic way for you to earn some side income. How does it work? Let’s say you are...
If you are doing paid search, paid social or SEO, and are not optimizing your conversions, you might be leaving money on the table. Here is a true story shared by Momoko Price, partner at...
Display ads have been a go-to option in digital advertising for many years, and they have been effective. But native ads have gained popularity since their inception too and provide engaging...
