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Tag : metrics

how_to_get_roi

How to get a great ROI on your influencer...

To most old school marketers, influencer marketing seems risky and without merit. More than a few have asked me, “Where’s the legitimate ROI?” Without a native knowledge of social media, those who have marketed...
value_content_measure_digital_emotion

How to understand the value of content and...

Columnist Erika Trautman explains why marketers need to go beyond surface metrics and instead focus on delivering personalized content. For a lot of marketers, managing the content measurement problem is a continuous...
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