Marketing Blog

Tag : marketing

pay_per_click

3 tips on becoming a pay-per-click expert

Online advertising is one of those industries that is always taking heat for one reason or another. Some of it is just the nature of advertising, some of it has to do with expectations of the future of internet usage....
hard_marketing

Why is marketing so dang hard?

As marketing grows ever more complex, columnist Scott Vaughan has some practical tips for marketers on how to simplify your efforts so that you can better focus on the outcomes that matter. I’m sitting around with a...
ecommerce_conversion_rates

5 tactics to increase ecommerce conversion rates

Approximately $460 billion will round out sales for the eCommerce industry this year and, within the next three years, sales from that sector are expected to grow to around $700 billion. With such impressive rates,...
PPC-Keywords-

What exactly is PPC keyword management anyway?

PPC keyword management gets a fair amount of attention as a topic of conversation (at least in the world of PPC pros!). It’s also a topic that sends my brain into overdrive when clients mention it. Why? Because the...