Marketing Blog

Tag : marketing

Robot hand throwing paper airplane

The rise of AI in programmatic advertising

Elon Musk is all for it, Mark Zuckerberg warns of its dangers – and, as if to prove the point, Facebook recently had to shut down parts of their AI experiment after chatbots had become too clever and invented their...
preventing_mobile_fraud

Preventing fraud in mobile advertising

In today’s mobile-first world, brands and marketers are becoming increasingly worried about fraud, especially when it comes to mobile ads and analyzing performance metrics. In fact, 78 percent of brand marketers cite...