Tag : marketing

content_marketing

How much should you invest in content marketing?

Some entrepreneurs are reluctant to invest anything at all until they know a particular strategy will work. That’s not smart. Content marketing is a powerful marketing strategy for attracting new traffic, building...
ppc

PPC 101: Eight tips to get started

PPC can deliver effective results for a business, but it can also seem overwhelming when you’re just getting started. How can you use it to increase ROI? PPC (Pay-Per-Click) marketing, or paid search marketing,...
improve_marketing_agency

4 ways to improve your marketing agency

As the founder of Group8A, a boutique marketing consultancy, my two biggest challenges are: Implementing and optimizing successful marketing strategies for our clients. Leading and growing our marketing agency by...
elevate_your_business

3 ways to use images to elevate your business

Photos are an important part of building a brand, but picking the right photos can pose a consistent challenge. That old adage of “a picture is worth a thousand words” has never been more true than it is in the...
content_types

7 content types that gain the most engagement...

What type of content should you create? Answering this question can, at times, be stupefyingly difficult. The world of content today is crazy, with volume (literally) growing by the second. The content opportunities...
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