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Tag : marketing

seo-proof

How to future-proof your SEO for 2018

We’re (frighteningly!) almost to the end of the year, and with just a couple of weeks left in December, it’s time to start preparing for what SEO might look like in 2018. A little while ago, we highlighted...
native-advertising-rogue-image

Native advertising grows up fast, shedding its...

It was five years ago next month, soon after native advertising had burst on the digital scene, that the Federal Trade Commission took note and convened a hearing on whether the genre was deceptive, regularly disguised...
content-marketing-education

Content marketing will gain from client education

SYDNEY: Content marketing and native advertising are becoming more popular as “top of the funnel” strategy, but more education is needed to boost the medium, according to print media executives. “It does a really...
native-ads

Native Ad thinking is reaching beyond digital

It’s been six years since the conference keynote at which technology investor Fred Wilson is credited with having coined the term “native advertising.” It is apposite that Wilson is a tech specialist and...
Video sharing concept - Uploading your videos to the Internet

How programmatic video marketing makes consumers...

Video formats have never been more sophisticated, providing new opportunities for consumer attraction, engagement, and optimization As programmatic spending continues to rise through 2017, video accounts for a healthy...
abm

Call to B2B marketers: Job titles matter more...

While ABM can help you target the key decision makers in your accounts, job titles aren’t always what they seem. Columnist Sonjoy Ganguly explains how to factor hierarchy into your ABM strategy. Account-Based...
content-marketing

5 trends shaping the future of content marketing

Technology is making it possible to precisely target you most promising audience and know what content they will enjoy. From creation to distribution, new technology is enabling marketers to forge new paths to engage...
roi

The ROI of recommendation engines for marketing

Recommendation engines are a powerful tool for Amazon, Netflix and more. Columnist Daniel Faggella takes a look at the benefits of recommendation engines and explains why marketers should be paying attention....
branded-content

Why branded content is essential to advertising...

As an advertiser, you’ve probably seen the word native somewhere. There seems to be a cloud of unknown surrounding what native advertising is in the digital age and how it can work for any business. To be concise,...
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