Tag : marketing

content_stock

4 ways to stock your content war chest

Storing up owned content lets you control the conversation surrounding your brand. Entrepreneurs are constantly battling for industry authority and customer engagement, and many marketers believe they can achieve these...
Whoops!

These 4 planning-stage blunders can kill your...

Ecommerce, to put it simply, is the present and the future. According to eMarketer, online sales are expected to exceed $4 trillion by 2020! But, retail will also always be a story of David and Goliath. In the past,...
b2b_leads

How to generate B2B leads without going grey

Intro For every C-level executive of a B2B organization, there comes a time when they just have to stop and wonder if the funds they’re spending on marketing are worth it. They can’t help but ask themselves if their...
digital_advertising

Creative now and in the future of digital...

Last week, Cannes Lions celebrated its 64th International Festival of Creativity. Every year – and this year was no different – there’s discussion around the role of creative now and in the future of digital...
word-of-mouth-marketing

5 ways to generate word-of-mouth as a Small...

Ninety-two percent of consumers trust referrals from people they know, and 77 percent of consumers are more likely to buy a new product when learning about it from friends or family. Humans rely on their network to make...
effective_advertising

Build a strong online presence for business...

As everyone is moving online, businesses are now considering building their profiles and advertising online more than before. Today’s world is going digital in every aspect and that puts many people’s...
Follow @ppcmate