Tag : marketing

marketing_authenticity

Don’t get too fancy in your marketing...

When building a messaging strategy, the first question young startups typically asks themselves is, What do my customers want? In the digital-first world that we live in today, consumers value authenticity more than...
digital_world

Advertising in the digital world

Advertising on the internet is now bigger than on TV and is growing fast. Many businesses are jumping on the internet and social media bandwagon to hawk their wares, or just to build brand awareness. Some advice for...
opportunities_programmatic_advertising

Exploring the opportunities in programmatic...

Programmatic advertising has taken the Web by storm with its influence, impact and popularity growing among ’Net enterprises as a means to accelerate success. As a result, now is the time to explore the opportunity...
social_media_next_level

4 easy ways to take social media marketing to the...

In an ever-changing social marketplace, how can brands can keep up? Columnist Dayle Hall shares four ways to help your brand unlock the power of social. What should brands be thinking about in the second half of the...
roi_boost

Remove the guesswork from growth with these 4...

Don’t rely on your gut instinct when it comes to marketing — the more data you have, the better decisions you and your employees can make. Mike Tyson once said that everyone has a plan until they get punched...
customer_focus_content

How to write customer-focused content that...

As a content marketer, your job depends on your ability to create customer-facing content that converts. This is often easier said than done, but why is it so hard? One of the biggest culprits is the roadblock of...
improve_marketing

How to train your creativity & improve your...

Ever find yourself staring at the wall trying desperately to come up with ideas for a new content piece or publicity (read “link”) campaign and drawing a blank? Me too. All. The. Time. I liked to think I was quite...
Robot hand throwing paper airplane

The rise of AI in programmatic advertising

Elon Musk is all for it, Mark Zuckerberg warns of its dangers – and, as if to prove the point, Facebook recently had to shut down parts of their AI experiment after chatbots had become too clever and invented their...
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