Tag : marketers

hard_marketing

Why is marketing so dang hard?

As marketing grows ever more complex, columnist Scott Vaughan has some practical tips for marketers on how to simplify your efforts so that you can better focus on the outcomes that matter. I’m sitting around with a...
influencer_marketing

Why influencer marketing trumps influencer...

Contributor Devon Wijesinghe says that while influencer marketing may be more work than influencer advertising, it’s still the best way to get influencers to promote your brand. Thanks in part to a “60...
headlines_marketing

13 headline writing hacks for digital marketers

A great headline can mean the difference between a click and an impression — that’s why it’s so important to create them strategically. If you’ve ever found yourself struggling to craft the perfect headline for...
digital_marketing_courses_modern_day_marketer

The 5 best digital marketing courses for the...

Give your marketing career the digital boost it requires with these popular training courses. Modern-day digital marketers are expected to be competent in a host of skills, including analytics, copywriting, creative...
Follow @ppcmate