Tag : google

Google DoubleClick Inventory is Available

Mobile and desktop inventory from Google DoubleClick is now available for Display campaigns. Select Display traffic type of the campaign Proceed to the Advanced settings Select Run on all sources to see the list of all...
biases_ppc

How do our biases impact PPC performance?

With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old habits. I’ve come to believe that the essence of PPC management can be...
adwords_account_structure

Why it’s time to re-evaluate your AdWords...

Many changes and new features have rolled out recently in AdWords, and columnist Frederick Vallaeys believes this is the perfect opportunity to review your account structure. We’re now seeing many of the changes...

Updated Set of Filters for Pop Traffic (V2)

Just in case you missed it – here is the list of all filters currently available for Pop traffic: Exclude users flagged for suspicious activity Exclude known malicious bots Exclude datacenter IPs Target...
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