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Tag : google

Google DoubleClick’s inventory is available

Mobile and desktop inventory from Google DoubleClick is now available for Display campaigns. Select Display traffic type of the campaign Proceed to the Advanced settings Select Run on all sources to see the list of all...
display_advertising_marketing

Predictions for the digital advertising industry...

From mobile to ad formats, columnist Rob Rasko takes a look at the trends that he predicts will drive our industry forward in the coming year. 2016 has been a year of growth and transformation for digital advertising....
biases_ppc

How do our biases impact PPC performance?

With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old habits. I’ve come to believe that the essence of PPC management can be...
Macbook Pro Retina And Iphone 5S With Google Home Page On The Sc

Five solid Google AdWords insights from analyzing...

In which I set out to look at fresh Performance Grader data to get a sense of what is changing in terms of the overall AdWords ecosystem. Back in late 2013, we did a similar analysis and found that small businesses in...
adwords_account_structure

Why it’s time to re-evaluate your AdWords...

Many changes and new features have rolled out recently in AdWords, and columnist Frederick Vallaeys believes this is the perfect opportunity to review your account structure. We’re now seeing many of the changes...

Updated Set of Filters for Pop Traffic (V2)

Just in case you missed it – here is the list of all filters currently available for Pop traffic: Exclude users flagged for suspicious activity Exclude known malicious bots Exclude datacenter IPs Target...
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