Big data gives way to more flexibility
More data is only half the battle as marketers recognize the importance of usability at scale. The customer always comes first. This proverbial adage has been used countless times. Yet, it...
6 PPC trends you need to know for 2022 success
Learn about the paid search innovations, new platform features, and evolving privacy issues driving major changes in PPC strategy for 2022. 2022 looks promising for search marketers,...
16 critical things to get straight before creating a digital marketing strategy
Planning a digital marketing campaign isn’t a simple process. Many factors impact the creation of an effective strategy, and it’s important for everyone involved to be on the same page....
Taking programmatic in-house: What you need to know
Taking programmatic buying in-house is becoming increasingly common but there are a number of things to consider before making the move. Taking programmatic in-house is an increasingly popular...
