¿Que debe tener un banner de display para ser efectivo?
Inundados de información actualmente los banners y gifs son el pan de cada dÃa en la publicidad digital de estos tiempos, con la llegada de
display advertising
The latest trends and news for digital marketers.
Programmatic Native vs Display Advertising – 5 ways they differ
Display ads have been a go-to option in digital advertising for many years, and they have been effective. But native ads have gained popularity since
Programmatic remains primary digital growth engine, some clouds forming
For all the industry debate surrounding its potential for fraud, lack of brand safety, and other unsavory outcomes, programmatic media buying continues to represent a
How to integrate display with search and video
Columnist Grace Kaye walks you through a multichannel approach to search, display and video that will bring about more effective bidding and better personalization. This
Programmatic media buying has changed digital marketing… for good
In South Africa, generally the level of knowledge of what programmatic media buying is, is low. The problem with this, is that programmatic isn’t going
Content promotion strategies: The shortcut to traffic
Content Promotion Strategies: The Shortcut to Traffic Why Content Promotion? Content marketing is a frustrating business. Not only is it time-consuming, but there’s also a
How to generate B2B leads without going grey
Intro For every C-level executive of a B2B organization, there comes a time when they just have to stop and wonder if the funds they’re
The value of applying artificial intelligence in display advertising
From increased efficiency in campaign management to stronger personalization, columnist Adam Grow explains how AI is changing the face of digital advertising. Technology is advancing
How to easily quantify the precise value of display advertising
Proving the value of ‘display’ without running a time and budget consuming test has always been difficult. But no more. The below analysis can not
