Tag : display advertising

b2b_leads

How to generate B2B leads without going grey

Intro For every C-level executive of a B2B organization, there comes a time when they just have to stop and wonder if the funds they’re spending on marketing are worth it. They can’t help but ask themselves if their...
monetisation

Monetisation flexibility with ads that fit

Let’s face it: if you’re a mobile publisher, there is a good chance that you rely on ads to monetise your apps. Sure, in-app purchases, subscriptions, and paid installs are coveted, but they are typically only part...

Google DoubleClick Inventory is Available

Mobile and desktop inventory from Google DoubleClick is now available for Display campaigns. Select Display traffic type of the campaign Proceed to the Advanced settings Select Run on all sources to see the list of all...
display_ad_effective

8 super creative, crazy effective display ad

Display ads often yield abysmal click-through rates and even lower conversion rates. What accounts for their disappointing performance? It’s a matter of inbound vs. outbound marketing: Unlike search ads, display ads...
display_advertising

What is the definition of display advertising?

Companies use different forms of print advertising, including direct mail brochures, magazine and newspaper ads. Display ads are the ads that can appear on any page throughout a publication, unlike classified ads, which...
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