preloder
Server time:

Tag : Digital Marketing

programmatic-advertising

10 signs that programmatic advertising is...

If you read the press you’d be forgiven for thinking programmatic advertising is in decline. But for all the noise about brand safety, viewability, fraud and kickbacks – programmatic is maturing fast. A range of...
native-ads

Native Ad thinking is reaching beyond digital

It’s been six years since the conference keynote at which technology investor Fred Wilson is credited with having coined the term “native advertising.” It is apposite that Wilson is a tech specialist and...
programmatic-media-bying

Programmatic media buying has changed digital...

In South Africa, generally the level of knowledge of what programmatic media buying is, is low. The problem with this, is that programmatic isn’t going away. In fact, it’s growing. Globally programmatic...
grow-small-business

How to grow a small business with top

Looking to make your small business a success? Here are some important budgeting tips and digital advertising trends that could be integral to your future. If you’ve got a small business, naturally you want to...
digital_world

Advertising in the digital world

Advertising on the internet is now bigger than on TV and is growing fast. Many businesses are jumping on the internet and social media bandwagon to hawk their wares, or just to build brand awareness. Some advice for...
piggy bank

Maximise ROAS with These Tips

I’m sure anyone reading this article is either keen to create a new campaign or renew an existing one. Squeezing the pennies out of an advertising campaign is no simple feat, so here are some the things that you...
digital_advertising

Creative now and in the future of digital...

Last week, Cannes Lions celebrated its 64th International Festival of Creativity. Every year – and this year was no different – there’s discussion around the role of creative now and in the future of digital...
effective_advertising

Build a strong online presence for business...

As everyone is moving online, businesses are now considering building their profiles and advertising online more than before. Today’s world is going digital in every aspect and that puts many people’s...
Follow @ppcmate