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Tag : customer experience

video-marketing

What does video marketing have to do with the...

I’ve never liked the term video marketing. It’s not so much the ambiguity — we can all agree that “video marketing” and “marketing [of] video” are not the same thing. What bothers me is that “video...
how_to_get_roi

How to get a great ROI on your influencer...

To most old school marketers, influencer marketing seems risky and without merit. More than a few have asked me, “Where’s the legitimate ROI?” Without a native knowledge of social media, those who have marketed...
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