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ppc_kpi

The 10 most important PPC KPIs you should be...

Key performance indicators, or KPIs, are used across almost every industry as a metric of how well something is or isn’t working. In PPC, you can use KPIs to determine how successful your campaigns were. Understanding...
eCommerceTips

Five very quick tips to building a loyal...

A few weeks ago, we discussed how ecommerce and retail companies can best acquire new customers via Facebook Lookalike targeting. So now that you’re building your customer base, let’s study how best to keep that...
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