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Tag : content marketing

website wireframe sketch and programming code on digital tablet

4 tips for creating mobile-first content that...

A mobile-first mindset is crucial to convert your visitors into leads and customers. Looking to boost conversions on your website? With nearly 60% of web activity now occurring from mobile devices, you’re leaving...
rise-native-programmatic-advertising

The rise of native programmatic advertising

This year, native advertising is beginning to grow at a rapid rate against programmatic by 36%. Although non-social native advertising slides in at the biggest segment of digital advertising at 58%, native advertising...
content-marketing

5 trends shaping the future of content marketing

Technology is making it possible to precisely target you most promising audience and know what content they will enjoy. From creation to distribution, new technology is enabling marketers to forge new paths to engage...
content-advertising

The role of gut in content advertising

Harness the power of gut using data to make smarter content planning decisions We live in an attention economy. And the reality is that consumer attention has gotten very expensive. In fact, it’s only becoming...
Guest-Blogging

Finding high-quality guest blogging opportunities

Although Google’s former Distinguished Engineer Matt Cutts declared guest blogging “dead” in 2014, it’s honestly more alive than ever today. Modern marketers understand the benefits of using guest...
native-advertising

Eight steps to use native advertising effectively

LONDON: Native advertising offers real benefits for both consumers and marketers as long as it is developed and deployed correctly – and eight critical elements underpin campaign success, according to a leading...
content-marketing-strategy

4 simple steps to creating an effective content...

If you do content marketing, I’d be willing to bet you don’t have a documented content marketing strategy. The bad part is, your lack of a strategy is probably hurting your content marketing more than you know. One...
content_monetize

5 working methods to monetize content on your...

Content is everywhere on the internet today. And honestly, we are simply getting overloaded with more of it every single day. Statistics show that there are currently more than a billion active websites and blogs on...
content_marketing_game

How could the internet of things change the game...

The Internet of Things has the potential to bring a new age of content marketing. How can marketers prepare for this change? The Internet of Things is a growing trend, and the idea of keeping everyone connected...
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