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Tag : branded content

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Why branded content is essential to advertising...

As an advertiser, you’ve probably seen the word native somewhere. There seems to be a cloud of unknown surrounding what native advertising is in the digital age and how it can work for any business. To be concise,...
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Native advertising success: less talk about you,...

As more platforms arise enabling further native advertising options and iterations, marketers need to get more active and educate themselves on the value and opportunity it presents. By Vijay Solanki. The explosion of...
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The differences between branded content and...

Despite the ever-increasing popularity of content marketing, there’s lingering uncertainty about the distinction between branded content and native advertising. “These terms get interchanged within the wider...
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From branded content to content brands

When you hear or read the words “content marketing,” what comes to mind? Most would start with the obvious contenders of blog posts, original landing page copy, or whitepapers. That isn’t all there is to content...