Tag : artificial intelligence

automation_ads

What automated ads mean for advertisers

The advertising industry, like many other industries, is abuzz about “AI” and “machine learning”. Much of the talk is focused on what the near future holds for us, but there are already quite a few new products...
deep_learning

How deep learning is changing the game for both...

AI has forever changed digital advertising. As marketers, it already allows us to decide how to best engage potential customers and markets like never before. But there’s room to grow. Deep learning tools are the next...
marketing_trends

4 online marketing trends with big potential to...

Online marketing constantly evolves, providing you with new ways to attract your target audience and convert them into sales and revenue. While there are search engine optimization and email marketing will continue to...
artificial_intelligence

Why media buying and advertising is ripe for...

Columnist Carl Erik Kjærsgaard explains how AI can play a role in marketers’ media-buying plans, freeing them to focus on strategy and creative. There’s a reason transparency is such an important topic of...
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