Tag : advertising

digital_world

Advertising in the digital world

Advertising on the internet is now bigger than on TV and is growing fast. Many businesses are jumping on the internet and social media bandwagon to hawk their wares, or just to build brand awareness. Some advice for...
opportunities_programmatic_advertising

Exploring the opportunities in programmatic...

Programmatic advertising has taken the Web by storm with its influence, impact and popularity growing among ’Net enterprises as a means to accelerate success. As a result, now is the time to explore the opportunity...
Robot hand throwing paper airplane

The rise of AI in programmatic advertising

Elon Musk is all for it, Mark Zuckerberg warns of its dangers – and, as if to prove the point, Facebook recently had to shut down parts of their AI experiment after chatbots had become too clever and invented their...
mobile_native_advertising

A guide to monetizing apps using mobile native...

The pace of innovation in mobile advertising has never been greater. While we have seen significant gains over the last few years, today, the industry is benefiting from the convergence of three areas – native...
piggy bank

Maximise ROAS with These Tips

I’m sure anyone reading this article is either keen to create a new campaign or renew an existing one. Squeezing the pennies out of an advertising campaign is no simple feat, so here are some the things that you...
digital_publishers

6 strategies smart digital publishers use to...

Content monetization platforms are tricky. Finding the best one for your digital publication can be a challenge if you don’t know what you need. Content monetization platforms are tricky. Finding the best one for your...
ecommerce_5_ways

5 ways to optimize your ecommerce campaigns

When investing money, the goal is to get a higher return than what you invested. If you do not know how to properly optimize your campaigns, then you won’t get the best ROI possible. Knowing how to properly calculate...
monetisation

Monetisation flexibility with ads that fit

Let’s face it: if you’re a mobile publisher, there is a good chance that you rely on ads to monetise your apps. Sure, in-app purchases, subscriptions, and paid installs are coveted, but they are typically only part...
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