Tag : advertising

ecommerce_5_ways

5 ways to optimize your ecommerce campaigns

When investing money, the goal is to get a higher return than what you invested. If you do not know how to properly optimize your campaigns, then you won’t get the best ROI possible. Knowing how to properly calculate...
monetisation

Monetisation flexibility with ads that fit

Let’s face it: if you’re a mobile publisher, there is a good chance that you rely on ads to monetise your apps. Sure, in-app purchases, subscriptions, and paid installs are coveted, but they are typically only part...
automation_ads

What automated ads mean for advertisers

The advertising industry, like many other industries, is abuzz about “AI” and “machine learning”. Much of the talk is focused on what the near future holds for us, but there are already quite a few new products...
deep_learning

How deep learning is changing the game for both...

AI has forever changed digital advertising. As marketers, it already allows us to decide how to best engage potential customers and markets like never before. But there’s room to grow. Deep learning tools are the next...
pay_per_click

3 tips on becoming a pay-per-click expert

Online advertising is one of those industries that is always taking heat for one reason or another. Some of it is just the nature of advertising, some of it has to do with expectations of the future of internet usage....
artificial_intelligence

Why media buying and advertising is ripe for...

Columnist Carl Erik Kjærsgaard explains how AI can play a role in marketers’ media-buying plans, freeing them to focus on strategy and creative. There’s a reason transparency is such an important topic of...
easy_way_traffic

50 easy ways to drive traffic to your website

More website traffic is always a good thing. And most online marketing strategies do revolve around building traffic to your site. Yet it’s sometimes challenging to come up with new ideas to boost your site’s...
video_new_product

6 ways to use video to sell new-product concepts

If you have an idea you want to bring to life, you’ll have to convince others it has merit — quickly. In today’s world, the best way of doing that is with video. Hands-down. Video dominates our news feeds. It...
effective_banner_ads

How to create an effective banner Ad

When you are running an online advertising campaign, you are facing an inherent challenge that has frustrated many. People don’t really like to click on ads. In fact there are many tools out there that banish ads...
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