What is Pop-up Advertising?
A type of fullscreen window that opens over the browser window of a website. In contrast to a pop-under ad, which opens behind the browser window, a pop-up is more obtrusive as it covers other windows. One of the features of pop-up ads is that visitors need to close them before proceeding further, and this ensures that the message in the pop-up ad is viewed. A pop-up window can also contain a game, audio or video to attract more users.
Pop-ups remain one of the more popular methods to reach out to online consumers, as the click-through rates are higher than other forms of advertising. Pop-up ads are highly visible and more effective than other ad formats.
Creative Type: Landing page (URL)
What can a Pop-up ad boost?
Generate leads & sign ups.
Drive online purchases.
Increase app downloads.
Increase brand awareness.
Maximize advertising revenue.
Increase website pageviews.
Increase video views.
Improve Alexa ranking.
Pop-up Targeting Options
Receive visitors from specific countries, states, cities or DMA regions.
Receive traffic from targeted domain names and sources only.
Get visitors from specific browsers or make an exclusion list.
Target mobile, tablet and desktop devices via operating systems.
Programmatic Advertising Technology
Programmatic ad buying is the automated process of buying or selling online advertisements at scale. It has become increasingly more popular in the digital space as a way to purchase inventory, as there are many benefits to the advertiser. Unlike traditional advertising, where audiences are put together using demographics based on people who watch a certain TV show or read a specific magazine, Programmatic Advertising takes another step forward and is able to target audiences by extremely specific criteria.
Programmatic opens up unrivaled inventory and smart targeting, adding a layer onto your digital strategy to help you exceed any KPI. It allows us to buy inventory and target specific audiences in a way we never have before, providing richer and smarter advertising experiences. Programmatic technology gains access to almost 99% of all online ad inventory and allows businesses to reach their audiences like never before. PPCmate works with a range of programmatic partners to enable media buyers to get quality traffic in lower rates as much as possible.