What is Pop-up Advertising?
A type of fullscreen window that appears over the browser window of a website. In contrast to a pop-under ad, which appears behind the browser window, a pop-up is more obtrusive as it covers other windows. One of the features of pop-up ads is that visitors need to close them before proceeding further, and this ensures that the message in the pop-up ad is viewed. A pop-up window can also contain a game, audio or video to attract more users.
Pop-ups remain one of the more popular methods to reach out to online consumers, as the click-through rates are higher than other forms of advertising. Pop-up ads are highly visible and more effective than other ad formats.
Creative Type: Landing page (URL)
What can a Pop-up ad boost?
Generate leads & sign ups.
Drive online purchases.
Increase app downloads.
Increase brand awareness.
Boost Ad Arbitrage
Maximize advertising revenue.
Increase website pageviews.
Increase video views.
Improve Alexa ranking.
Pop-up Targeting Options
Receive visitors from specific countries, states, cities or DMA regions.
Receive traffic from targeted domain names and sources only.
Get visitors from specific browsers or make an exclusion list.
Target mobile, tablet and desktop devices via operating systems.
Programmatic Advertising Technology
Programmatic ad buying is the automated process of buying or selling online advertisements at scale. It has become increasingly more popular in the digital space as a way to purchase inventory, as there are many benefits to the advertiser.
Programmatic advertising takes place in a real-time environment. This gives you the opportunity to benefit from paying lower rates compared to what you would pay if you were working on a standard flat CPM pricing model. Because of this, you could receive double amount of exposure at no additional cost. This is great for creating brand exposure and recognition.
Programmatic opens up unrivaled inventory and smart targeting, adding a layer onto your digital strategy to help you exceed any KPI. It allows us to buy inventory and target specific audiences in a way we never have before, providing richer and smarter advertising experiences.