What is Pop-under Advertising?
A type of fullscreen window that appears behind the browser window of a website. In contrast to a pop-up ad, which appears over the browser window, a pop-under is less obtrusive as it hides behind other windows. When a user visits a website with pop-under advertisements, the pop-under will open up in a new browser window hidden under the user’s current browser. When the user closes their current browser then they will noticed the pop-under advertisement making them less intrusive, more acceptable to users and will not take visitors away from the publisher’s website.
Pop-under ad gives advertisers a good opportunity to brand their product as well as giving the users sufficient product information. It can also provide advertisers with no creatives to use any landing page within their website as a pop-under advertisement. Pop-unders are used extensively in advertising on the Web.
Creative Type: Landing page (URL)
What can a Pop-under ad boost?
Generate leads & sign ups.
Drive online purchases.
Increase app downloads.
Increase brand awareness.
Boost Ad Arbitrage
Maximize advertising revenue.
Increase website pageviews.
Increase video views.
Improve Alexa ranking.
Pop-under Targeting Options
Receive visitors from specific countries, states, cities or DMA regions.
Receive traffic from targeted domain names and sources only.
Get visitors from specific browsers or make an exclusion list.
Target mobile, tablet and desktop devices via operating systems.
Programmatic Advertising Technology
Programmatic ad buying is the automated process of buying or selling online advertisements at scale. It has become increasingly more popular in the digital space as a way to purchase inventory, as there are many benefits to the advertiser.
Programmatic advertising takes place in a real-time environment. This gives you the opportunity to benefit from paying lower rates compared to what you would pay if you were working on a standard flat CPM pricing model. Because of this, you could receive double amount of exposure at no additional cost. This is great for creating brand exposure and recognition.
Programmatic opens up unrivaled inventory and smart targeting, adding a layer onto your digital strategy to help you exceed any KPI. It allows us to buy inventory and target specific audiences in a way we never have before, providing richer and smarter advertising experiences.