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Video Marketing

Video sharing concept - Uploading your videos to the Internet

How programmatic video marketing makes consumers...

Video formats have never been more sophisticated, providing new opportunities for consumer attraction, engagement, and optimization As programmatic spending continues to rise through 2017, video accounts for a healthy...
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Top Live Video Streaming Mobile Apps

A while ago smartphones won popular attention, and now they are more than conventional cell phones. People are getting used to watching their content anywhere, anytime and on any device. Look around you. When did you...
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Live-Streaming for Business: How, When, and Why...

Social media is big—but video is getting bigger. Part of the reason why is the amazing growth of live streaming. Live streaming is just what it sounds like—a video that a person or a company shares, that offers...
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5 things to know about in-app mobile video...

Marketers already know that video is booming. But at a recent roundtable discussion hosted by the Interactive Advertising Bureau (IAB) in New York, marketers talked about the challenges and opportunities presented...
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What does video marketing have to do with the...

I’ve never liked the term video marketing. It’s not so much the ambiguity — we can all agree that “video marketing” and “marketing [of] video” are not the same thing. What bothers me is that “video...
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The state of mobile advertising

The likes of Facebook, Google and Snap are driving the rapid growth of mobile advertising, which includes social, video, search and programmatic. Here’s a look at the state of mobile advertising, based on industry...
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7 content types that gain the most engagement...

What type of content should you create? Answering this question can, at times, be stupefyingly difficult. The world of content today is crazy, with volume (literally) growing by the second. The content opportunities...
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