Social Media

influencer_marketing

How to create a successful influencer marketing...

Influencer marketing has become the talk of the town, with many embracing it as part of their marketing and PR strategies. Slowly, influencer marketing is replacing certain forms of traditional advertising, as marketers...
website_traffic

To drive massive online traffic, start with what...

With content overload at an all time high, competing with heavy-hitting media sites seems impossible. They’ve staked their claim, and all the rest of us can hope for is to pick up the leftovers and eke out a meager...
Businessman drawing strategy concepts

3 strategies to nail before you launch your...

Planning and metrics are key to any successful marketing effort, yet many entrepreneurs rush into the social conversation with little idea of what they hope to accomplish. When I talk to small-business owners, they...
social_media_marketing_strategy

3 essential tweaks for your social media...

Social media as a phenomenon in the marketing world is old news. It’s been around for years, and strategies for how to succeed in directing messages to a desired audience are constantly being reinvented. This year,...
Video-Advertising

3 ways to optimize your video advertising...

Finally! You can now make real money using Facebook videos. This mega-platform is clearly taking video seriously as an advertising resource — as it should. Historically, Facebook videos have been free of...
influencer_marketing

What is influencer marketing, and why should it...

If I tell you I have the secret formula for any entrepreneur to succeed, you may not believe me. You probably have never even heard of me, my company, or have yet to follow me on social media. But if Neil Patel, New...
online_marketing_channel

Why every marketing channel won’t work for...

I’m heavily involved in the influencer marketing space, and recently wrote why you need to take advantage of it and how to do it successfully. As a result, my agency was flooded with inquiries from companies in a...
influencer_marketing

8 tips to create a successful influencer...

I recently wrote about why you need to take advantage of influencer marketing and how it can drive sales far more effectively than traditional advertising. The response was overwhelming — so many business owners...