Social Media

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7 tips to help your brand win at social media

Having a strong social media presence is crucial for essentially every brand– no secret there; you are already well aware of this essential need. However, the wrong social media approach can disengage followers,...
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SEO is now ‘search experience...

The last few years, search engines such as Google, Bing, and even Apple, have been upgrading their algorithms and machine learning processes to account for the end-user’s experience. But, since their algorithms are...
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Social media marketing’s law of double-peak

Over the past few years, social media marketing has shifted a great deal, and we’ve almost reached a point where what works to drive engagement and clicks on a social network one day, may not the next. This fast paced...