Social Media

effective_advertising

Build a strong online presence for business...

As everyone is moving online, businesses are now considering building their profiles and advertising online more than before. Today’s world is going digital in every aspect and that puts many people’s...
Search Engine Optimization For Business

The 7 pieces of a successful SEO starter kit

Okay, so you’re interested in search engine optimization (SEO), but like most newcomers, you’re intimidated by the perceived complexity of the field. To be sure, there are hundreds of independent variables...
mobile_advertising

The state of mobile advertising

The likes of Facebook, Google and Snap are driving the rapid growth of mobile advertising, which includes social, video, search and programmatic. Here’s a look at the state of mobile advertising, based on industry...
social_media_roi

How to measure the ROI of social media campaigns

What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them? Ever since social networks showed up in our lives, there has...
social_media_content

3 ways to master social media content marketing

I dart around the Internet, mindlessly searching. I attach to things that are familiar, almost on autopilot. And then… a shiny, new idea or object catches my attention for a brief second. As a business owner,...
elevate_your_business

3 ways to use images to elevate your business

Photos are an important part of building a brand, but picking the right photos can pose a consistent challenge. That old adage of “a picture is worth a thousand words” has never been more true than it is in the...
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