ROI

content_types

7 content types that gain the most engagement...

What type of content should you create? Answering this question can, at times, be stupefyingly difficult. The world of content today is crazy, with volume (literally) growing by the second. The content opportunities...
mobile_advertising

Six tips to capitalise on the rise of mobile...

The quest for transparency is paying dividends for mobile marketers. Following the investment in making measurement improvements, mobile is now the star player in the Australian advertising game. Online advertising...
video_content

The top 7 trends in corporate video content

We live in a visual society and, increasingly, a video society. The corporate world knows this, and is leveraging video for uses other than just branding or marketing. Video is now often used to communicate important...
fix_problem

Fixing the ROI problem with influencer marketing

Influencer marketing has been a buzzword in public relations, sales and marketing for some time now. Its durability is a testament to its potential power to drive engagements and sales. But it’s also a testament to...
influencer_marketing

What is influencer marketing, and why should it...

If I tell you I have the secret formula for any entrepreneur to succeed, you may not believe me. You probably have never even heard of me, my company, or have yet to follow me on social media. But if Neil Patel, New...
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