PPC

digital-marketing-success

6 steps to digital marketing success

Did you know that 81% of shoppers perform online research before making a purchase? The future is now when it comes to digital. Digital marketing can span anywhere from ads on Google to posts on Twitter to even mobile...
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Should PPC agencies be scared of automation?

Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case that PPC automation may actually benefit them. I’m sure many of us working in PPC (or across...
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3 tips on becoming a pay-per-click expert

Online advertising is one of those industries that is always taking heat for one reason or another. Some of it is just the nature of advertising, some of it has to do with expectations of the future of internet usage....
PPC-Keywords-

What exactly is PPC keyword management anyway?

PPC keyword management gets a fair amount of attention as a topic of conversation (at least in the world of PPC pros!). It’s also a topic that sends my brain into overdrive when clients mention it. Why? Because the...
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Supercharge your PPC campaigns with these tactics

The online advertising universe is constantly evolving. With innovations in digital advertising happening all the time, it can be challenging to maintain high performance and stay competitive without a constant pulse on...
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Combine PPC & SEO for search marketing...

Throughout my time working in search marketing, one question inevitably comes up when pitching a new client: “Should we focus more on SEO or PPC?” Consider that question for a moment. Organic or paid search —...
biases_ppc

How do our biases impact PPC performance?

With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old habits. I’ve come to believe that the essence of PPC management can be...
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6 tips in enhanced PPC campaigns in local search

Enhanced Campaigns continue to grow in importance in the world of paid search marketing – which is already a formidable discipline that’s in a constant state of change. But it can be so rewarding when everything...
ppc_campaigns

How to start making profits from PPC campaigns

Ask any advertiser if their PPC cost is too high, and you will most likely get a resounding, “Yes!” The cost per click is a result of an auction. The number of advertising slots in Google is limited. Advertisers,...
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