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PPC

brand-visibility

7 shortcuts to build early visibility for your...

The central problem with visibility isn’t awareness of its importance; it’s finding the cash to pay for it. Visibility is everything when you’re trying to build a company from the ground up. Visibility...
Pay Per Click Flat Concept for Web Marketing. Vector Illustratio

Why you need to bid on your brand in PPC

Among most PPC pros, bidding on brand is an accepted practice. Still, some clients (and maybe even some PPC pros), continue to resist it. The most common reason I’ve encountered for not bidding on brand is the...
ppc_big_advertisers

How to compete against big advertisers in PPC

It isn’t easy to compete against big brand advertisers in PPC. They have deep pockets, large in-house marketing teams, and contracts with high-priced ad agencies. As a smaller competitor, you might conclude that the...
ppc_kpi

The 10 most important PPC KPIs you should be...

Key performance indicators, or KPIs, are used across almost every industry as a metric of how well something is or isn’t working. In PPC, you can use KPIs to determine how successful your campaigns were. Understanding...
piggy bank

Maximise ROAS with These Tips

I’m sure anyone reading this article is either keen to create a new campaign or renew an existing one. Squeezing the pennies out of an advertising campaign is no simple feat, so here are some the things that you...
Content-Promotion-Strategies

Content promotion strategies: The shortcut to...

Content Promotion Strategies: The Shortcut to Traffic Why Content Promotion? Content marketing is a frustrating business. Not only is it time-consuming, but there’s also a lot of conflict regarding best...
ppc

PPC 101: Eight tips to get started

PPC can deliver effective results for a business, but it can also seem overwhelming when you’re just getting started. How can you use it to increase ROI? PPC (Pay-Per-Click) marketing, or paid search marketing,...
digital_marketing_best_case

The best case for digital marketing

I don’t watch much cable TV any more. With all the streaming content available and the ability to subscribe directly to channels and shows I like, I gave up my relationship with cable a long time ago. Imagine my...
digital-marketing-success

6 steps to digital marketing success

Did you know that 81% of shoppers perform online research before making a purchase? The future is now when it comes to digital. Digital marketing can span anywhere from ads on Google to posts on Twitter to even mobile...
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