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Native Advertising

native-advertising

Eight steps to use native advertising effectively

LONDON: Native advertising offers real benefits for both consumers and marketers as long as it is developed and deployed correctly – and eight critical elements underpin campaign success, according to a leading...
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Native advertising success: less talk about you,...

As more platforms arise enabling further native advertising options and iterations, marketers need to get more active and educate themselves on the value and opportunity it presents. By Vijay Solanki. The explosion of...
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How to grow a small business with top

Looking to make your small business a success? Here are some important budgeting tips and digital advertising trends that could be integral to your future. If you’ve got a small business, naturally you want to...
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5 working methods to monetize content on your...

Content is everywhere on the internet today. And honestly, we are simply getting overloaded with more of it every single day. Statistics show that there are currently more than a billion active websites and blogs on...

Create Google’s Native Advertising

Our advertising platform is getting stronger daily. Now you can advertise native campaigns in Google’s advertising network.  This means that you can create Google’s native ads directly from PPCmate DSP,...
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Native is the new Rich Media

Victor Wong, CEO of Thunder elaborates why rich media formats were popular because they were interactive and content-rich, but the rising popularity of ad blocking has turned the tide against them. Native ads are rooted...
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A guide to monetizing apps using mobile native...

The pace of innovation in mobile advertising has never been greater. While we have seen significant gains over the last few years, today, the industry is benefiting from the convergence of three areas – native...
digital_publishers

6 strategies smart digital publishers use to...

Content monetization platforms are tricky. Finding the best one for your digital publication can be a challenge if you don’t know what you need. Content monetization platforms are tricky. Finding the best one for your...
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