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Mobile Marketing

grow-small-business

How to grow a small business with top

Looking to make your small business a success? Here are some important budgeting tips and digital advertising trends that could be integral to your future. If you’ve got a small business, naturally you want to...
mobile_native_advertising

A guide to monetizing apps using mobile native...

The pace of innovation in mobile advertising has never been greater. While we have seen significant gains over the last few years, today, the industry is benefiting from the convergence of three areas – native...
preventing_mobile_fraud

Preventing fraud in mobile advertising

In today’s mobile-first world, brands and marketers are becoming increasingly worried about fraud, especially when it comes to mobile ads and analyzing performance metrics. In fact, 78 percent of brand marketers cite...
mobile_vide_advertising

5 things to know about in-app mobile video...

Marketers already know that video is booming. But at a recent roundtable discussion hosted by the Interactive Advertising Bureau (IAB) in New York, marketers talked about the challenges and opportunities presented...
native_advertising

How to increase the revenue of the website with...

Native Advertising is referred to as paid Media but feels like a natural extension of the website of a Publisher. But the Ad content gets blend well with the website content of the host and is well thought to resonate...
mobile_advertising

The state of mobile advertising

The likes of Facebook, Google and Snap are driving the rapid growth of mobile advertising, which includes social, video, search and programmatic. Here’s a look at the state of mobile advertising, based on industry...
mobile_design

How to optimize your mobile design for search

OK. You have that perfect idea for a service website or blog and want to start development. You know it’s unique and will offer something different — along with copious amounts of value for users. Don’t rush into...
mobile_small_business

Reasons small business need to go mobile In 2017

When mobile websites started to gain traction just a few years ago, they were the cutting edge. The idea of a website that displayed perfectly on Smart devices with no pinching, zooming, or re-sizing necessary was a...
mobile_marketing

Conquering Mobile: What marketers should master...

Mobile-first is now the norm. Retrofitting desktop ads into mobile formats? That’s quickly becoming a thing of the past. Marketers understand the importance of creating advertising that’s designed for mobile...
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