Influencer Marketing

Content-Promotion-Strategies

Content promotion strategies: The shortcut to...

Content Promotion Strategies: The Shortcut to Traffic Why Content Promotion? Content marketing is a frustrating business. Not only is it time-consuming, but there’s also a lot of conflict regarding best...
word-of-mouth-marketing

5 ways to generate word-of-mouth as a Small...

Ninety-two percent of consumers trust referrals from people they know, and 77 percent of consumers are more likely to buy a new product when learning about it from friends or family. Humans rely on their network to make...
off-page-seo

How to achieve off the charts off-page SEO that...

When you think about improving your SEO, what’s the first thing that comes to mind? Maybe you think of rewriting your web copy to rank better for certain keywords, churning out new posts for your blog, or making sure...
display_advertising

Why it’s more vital than ever to get display...

As marketers continue to push for better ad transparency, columnist James Collins explains why now, more than ever, you need to be able to understand the true value of your display marketing. A recent study from the...
content_types

7 content types that gain the most engagement...

What type of content should you create? Answering this question can, at times, be stupefyingly difficult. The world of content today is crazy, with volume (literally) growing by the second. The content opportunities...
social_media_micro_influencers

How your business can benefit from...

Imagine your BFF sharing information about her favorite new product. A micro-influencer has the same impact. Consumer trust in advertising, and in big business in general, is at an all-time low. In fact, there’s...
influencer_marketing

6 must-do’s when creating an influencer...

Influencer marketing is rapidly growing in popularity and demand — there isn’t a more powerful marketing channel for driving brand awareness. Brands are quickly understanding that a successful campaign can’t...
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