Influencer Marketing

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7 content types that gain the most engagement...

What type of content should you create? Answering this question can, at times, be stupefyingly difficult. The world of content today is crazy, with volume (literally) growing by the second. The content opportunities...
social_media_micro_influencers

How your business can benefit from...

Imagine your BFF sharing information about her favorite new product. A micro-influencer has the same impact. Consumer trust in advertising, and in big business in general, is at an all-time low. In fact, there’s...
influencer_marketing

6 must-do’s when creating an influencer...

Influencer marketing is rapidly growing in popularity and demand — there isn’t a more powerful marketing channel for driving brand awareness. Brands are quickly understanding that a successful campaign can’t...
influencer_marketing

10 telling examples of the power of B2B...

Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns spanning a variety...
influencer_marketing

How to create a successful influencer marketing...

Influencer marketing has become the talk of the town, with many embracing it as part of their marketing and PR strategies. Slowly, influencer marketing is replacing certain forms of traditional advertising, as marketers...
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Fixing the ROI problem with influencer marketing

Influencer marketing has been a buzzword in public relations, sales and marketing for some time now. Its durability is a testament to its potential power to drive engagements and sales. But it’s also a testament to...
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