E-commerce

evolving_social_media

The evolving role of social media in ecommerce

As social media and ecommerce become increasingly enmeshed in our lives, the opportunities for them to interact with and bolster each other are innumerable, considering that the average person spends around an hour...
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How deep learning is changing the game for both...

AI has forever changed digital advertising. As marketers, it already allows us to decide how to best engage potential customers and markets like never before. But there’s room to grow. Deep learning tools are the next...
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5 tactics to increase ecommerce conversion rates

Approximately $460 billion will round out sales for the eCommerce industry this year and, within the next three years, sales from that sector are expected to grow to around $700 billion. With such impressive rates,...
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8 e-commerce holiday marketing strategies

It seems like Christmas was just here, and suddenly, the status of your marketing calendar is giving you night sweats and your Google Calendar starts to explode with holiday marketing reminders. Then, there’s the...
goldfish in cart - e-commerce concept

How visual search could change SEO for e-commerce

 Earlier this year, Nemanja Darijevic, Creative and Development Director of Pixel Road Designs, joined SEJ ThinkTank to talk about the future of visual marketing. In his talk, Darijevic gave us a powerful reminder of...
eCommerceTips

Five very quick tips to building a loyal...

A few weeks ago, we discussed how ecommerce and retail companies can best acquire new customers via Facebook Lookalike targeting. So now that you’re building your customer base, let’s study how best to keep that...
Ecommerce-Traffic-New-2

Ecommerce traffic woes ? Resort to these simple...

While looking for something on internet, how often do you go beyond the first ten results in a typical search engine ? Well, most of the users don’t even go beyond five ! And there are millions of websites struggling...
ppc_tips

Eight valuable PPC tips for ecommerce sites

With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increasingly competitive for ecommerce retailers. With organic results...
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