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E-commerce

programmatic-media-bying

Programmatic media buying has changed digital...

In South Africa, generally the level of knowledge of what programmatic media buying is, is low. The problem with this, is that programmatic isn’t going away. In fact, it’s growing. Globally programmatic...
revenue

3 secrets that just may send your web revenues...

Whether you’re in the early stages of growing web revenues for your publishing business or have had success growing them to significant heights, you’ve probably experienced or will eventually experience...
Whoops!

These 4 planning-stage blunders can kill your...

Ecommerce, to put it simply, is the present and the future. According to eMarketer, online sales are expected to exceed $4 trillion by 2020! But, retail will also always be a story of David and Goliath. In the past,...
Business Strategy

11 creative uses of augmented reality in...

Augmented reality is quickly becoming one of the hottest trends in the marketing and advertising industries, recognized as an innovative and creative way of connecting with customers and increasing engagement. The...
ecommerce_5_ways

5 ways to optimize your ecommerce campaigns

When investing money, the goal is to get a higher return than what you invested. If you do not know how to properly optimize your campaigns, then you won’t get the best ROI possible. Knowing how to properly calculate...
evolving_social_media

The evolving role of social media in ecommerce

As social media and ecommerce become increasingly enmeshed in our lives, the opportunities for them to interact with and bolster each other are innumerable, considering that the average person spends around an hour...
deep_learning

How deep learning is changing the game for both...

AI has forever changed digital advertising. As marketers, it already allows us to decide how to best engage potential customers and markets like never before. But there’s room to grow. Deep learning tools are the next...
ecommerce_conversion_rates

5 tactics to increase ecommerce conversion rates

Approximately $460 billion will round out sales for the eCommerce industry this year and, within the next three years, sales from that sector are expected to grow to around $700 billion. With such impressive rates,...
ecommerce_holiday_marketing_tips

8 e-commerce holiday marketing strategies

It seems like Christmas was just here, and suddenly, the status of your marketing calendar is giving you night sweats and your Google Calendar starts to explode with holiday marketing reminders. Then, there’s the...
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