Digital Marketing

digital-marketing-success

6 steps to digital marketing success

Did you know that 81% of shoppers perform online research before making a purchase? The future is now when it comes to digital. Digital marketing can span anywhere from ads on Google to posts on Twitter to even mobile...
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What automated ads mean for advertisers

The advertising industry, like many other industries, is abuzz about “AI” and “machine learning”. Much of the talk is focused on what the near future holds for us, but there are already quite a few new products...
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How deep learning is changing the game for both...

AI has forever changed digital advertising. As marketers, it already allows us to decide how to best engage potential customers and markets like never before. But there’s room to grow. Deep learning tools are the next...
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Six tips to capitalise on the rise of mobile...

The quest for transparency is paying dividends for mobile marketers. Following the investment in making measurement improvements, mobile is now the star player in the Australian advertising game. Online advertising...
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Inclusive marketing: the need to remove binary...

Last week Metro Bank became the first financial institution to offer a gender neutral optionfor both its staff and customers. The move was made in response to an interview with a Scottish teenager who couldn’t open a...
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13 headline writing hacks for digital marketers

A great headline can mean the difference between a click and an impression — that’s why it’s so important to create them strategically. If you’ve ever found yourself struggling to craft the perfect headline for...
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