Digital Marketing

digital_publishers

6 strategies smart digital publishers use to...

Content monetization platforms are tricky. Finding the best one for your digital publication can be a challenge if you don’t know what you need. Content monetization platforms are tricky. Finding the best one for your...
digital_advertising

Creative now and in the future of digital...

Last week, Cannes Lions celebrated its 64th International Festival of Creativity. Every year – and this year was no different – there’s discussion around the role of creative now and in the future of digital...
effective_advertising

Build a strong online presence for business...

As everyone is moving online, businesses are now considering building their profiles and advertising online more than before. Today’s world is going digital in every aspect and that puts many people’s...
digital_marketing_best_case

The best case for digital marketing

I don’t watch much cable TV any more. With all the streaming content available and the ability to subscribe directly to channels and shows I like, I gave up my relationship with cable a long time ago. Imagine my...
digital-marketing-success

6 steps to digital marketing success

Did you know that 81% of shoppers perform online research before making a purchase? The future is now when it comes to digital. Digital marketing can span anywhere from ads on Google to posts on Twitter to even mobile...
automation_ads

What automated ads mean for advertisers

The advertising industry, like many other industries, is abuzz about “AI” and “machine learning”. Much of the talk is focused on what the near future holds for us, but there are already quite a few new products...
deep_learning

How deep learning is changing the game for both...

AI has forever changed digital advertising. As marketers, it already allows us to decide how to best engage potential customers and markets like never before. But there’s room to grow. Deep learning tools are the next...
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