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Digital Marketing

programmatic-advertising

10 signs that programmatic advertising is...

If you read the press you’d be forgiven for thinking programmatic advertising is in decline. But for all the noise about brand safety, viewability, fraud and kickbacks – programmatic is maturing fast. A range of...
abm

Call to B2B marketers: Job titles matter more...

While ABM can help you target the key decision makers in your accounts, job titles aren’t always what they seem. Columnist Sonjoy Ganguly explains how to factor hierarchy into your ABM strategy. Account-Based...
branded-content

Why branded content is essential to advertising...

As an advertiser, you’ve probably seen the word native somewhere. There seems to be a cloud of unknown surrounding what native advertising is in the digital age and how it can work for any business. To be concise,...
programmatic-media-bying

Programmatic media buying has changed digital...

In South Africa, generally the level of knowledge of what programmatic media buying is, is low. The problem with this, is that programmatic isn’t going away. In fact, it’s growing. Globally programmatic...
grow-small-business

How to grow a small business with top

Looking to make your small business a success? Here are some important budgeting tips and digital advertising trends that could be integral to your future. If you’ve got a small business, naturally you want to...
digital_world

Advertising in the digital world

Advertising on the internet is now bigger than on TV and is growing fast. Many businesses are jumping on the internet and social media bandwagon to hawk their wares, or just to build brand awareness. Some advice for...
User-Generated-Content-Should-be-part-of-Your-Marketing-Strategy

User Generated Content Should be Part of Your...

People trust people, not companies. In fact, people trust their friends a whole lot more than they’ll ever trust advertisements. As business owners, we can overcome this trust barrier with user generated content. The...
native_advertising

Native is the new Rich Media

Victor Wong, CEO of Thunder elaborates why rich media formats were popular because they were interactive and content-rich, but the rising popularity of ad blocking has turned the tide against them. Native ads are rooted...
digital_publishers

6 strategies smart digital publishers use to...

Content monetization platforms are tricky. Finding the best one for your digital publication can be a challenge if you don’t know what you need. Content monetization platforms are tricky. Finding the best one for your...
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